Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Manager

Visiting Media · Remote, United States

Our reputation as the world’s expert on hospitality sales enablement is based on our years of research, product innovation and a track record of consistently delivering exceptionally high return on investment to our customers. We have ambitious goals and are expanding our remote team with an eye towards new sales enablement products and technologies for our customers. We are looking for more team members who care passionately about doing a thing right and then seeing how to make it even better. 

This role is currently remote with a goal to potentially become hybrid with a schedule based on input from the hired candidate. Some travel to NYC and Denver, Colorado will be required.

What you can expect as a Sales Manager at Visiting Media:

In this role you will be instrumental in driving revenue growth and leading a high-performing sales team of Account Executives. You will work closely with sales leadership to develop and implement strategic sales plans and cultivate strong relationships with key hospitality customers. You will mentor and coach Account Executives, ensuring the team is engaged, motivated, and productive. We anticipate some of your overall responsibilities to be: 

  • Develop, and lead a growing team of Account Executives in all phases of the selling process to achieve agreed-upon financial targets and performance metrics
  • Manage daily and weekly activities, pipelines, forecasts and closed deals to ensure above-quota results based on successful pipeline management
  • Support the team with executive interactions and managing the end-to-end customer relationship
  • Foster a culture of personal development and mentorship
  • Develop and implement best practices to maximize customer satisfaction, retention, renewals, forecasting accuracy, and cross-functional collaboration
  • Accelerate Visiting Media’s continued artificial intelligence (AI) adoption and execution within the sales organization

What previous experience will likely set you for success:

  • 2+ years in a SaaS sales leadership role
  • 5+ years of overall SaaS sales experience
  • Experience in hospitality and/or selling SaaS to hospitality industry
  • Proven track record of reaching and exceeding goals as an individual contributor as well as a sales manager.
  • High proficiency in Salesforce CRM reporting and processes
  • Experience with business intelligence tools, such as Outreach, Chorus.ai, and Zoominfo
  • Experience delivering sales training programs, including onboarding new reps and ongoing skill development.
  • Hands-on experience with sales enablement strategies, tools, and content that improve rep productivity and deal outcomes

What else you need to know:

We know a diverse and inclusive team makes our workplace better. So if you're excited about this role but your previous experience doesn't align perfectly with every qualification in the job description and qualifications we encourage you to apply anyway. You may be just the right candidate for this or other roles.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other perks. As a remote company we’ll help ensure you have the tools needed to work from wherever you are. Our best estimate of the annual base compensation range for this opportunity is $125,000 - $135,000 with a 20% annual bonus opportunity. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

Visiting Media is an Equal Opportunity Employer. Employment decisions are made without regard to age, race, color, national origin, ancestry, citizenship, religion, creed, disability, veteran status, sex, sexual orientation, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.