Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Sales Manager / Sales Director

Valtech · Zurich

Valtech is the Experience Innovation company, combining the uncommon to unlock a better way for people to experience the world. We work at the intersection of diverse disciplines, cultures and perspectives to create solutions that achieve the exceptional – helping brands make the leap beyond the competition and become leaders in a digital world.  
 
With experience in design, data and technology, we blend diverse disciplines and perspectives to create exceptional digital solutions. We help brands leap ahead by reimagining customer journeys, transforming operations, and optimizing multichannel digital platforms. 

The Opportunity 

Valtech is looking for a Senior Sales Manager / Sales Director to help drive our continued growth across Germany and / or Switzerland.  
 

You love the intersection of design, data and strategy with digital solutions. You understand the consultancy world — because you’ve been in it — and you can translate digital jargon into boardroom strategy. Whether it’s B2B or B2C, you know how to identify business challenges and shape digital solutions that make a real impact. You’re not just a seller — you’re a trusted advisor, capable of guiding clients through transformation journeys that touch every part of their business. 
 

You’ll be responsible for acquiring new enterprise clients and driving strategic conversations across different industries, playing a key role in scaling Valtech’s presence across the region. Backed by the One Valtech regional delivery model, you’ll collaborate with teams of strategists, creatives, technologists and data specialists to deliver full-service digital solutions that matter. 

 

Role Responsibilities: 

  • Represent Valtech as a go-to-market leader and consultative sales partner in Germany and / or Switzerland 
  • Execute a go-to-market strategy focused on acquiring net new clients across key sectors  
  • Manage the full end-to-end sales cycle: lead generation, qualification, solution design, pitch, and closure 
  • Leverage existing local networks and contacts to forge key new business relationships  
  • Drive a high-quality pipeline through outbound efforts, inbound leads, partner referrals, and your own network 
  • Lead RFP responses and pitch teams with a strong focus on value-based selling and consultative engagement 
  • Collaborate with the regional marketing and demand generation team to support lead generation activities and campaigns 
  • Work closely with Valtech’s strategic technology, martech and data partners.  
  • Accurately manage forecasting and pipeline using Salesforce CRM 
  • Stay up to date with Valtech case studies, capabilities, and the evolving digital services landscape 
  • Actively participate in networking events, industry forums and partner activations across the region 

Must Have Experience/Qualifications: 

  • Proven experience in business development / sales within a digital agency or consulting environment 
  • Experience selling complex multi-year engagements across digital experience, strategy, data and technology implementation 
  • Existing network in Germany or Switzerland is a plus, ideally including enterprise decision-makers and C-level contacts 
  • Confident managing consultative sales conversations and delivering compelling business cases 
  • Comfortable owning and delivering on multi-million revenue targets 
  • Personal drive to get things done right and fast, with the ability to adapt to change with urgency 
  • Excellent communication and relationship-building skills, both internally and externally 
  • Ability to influence and engage with senior executives and cross-functional teams 
  • Fluent in German and English 

Commitment to reaching all kinds of people 

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. 

Your application process 

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. 

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com. 

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. 

About Valtech 

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. 

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. 

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. 

 

Are you ready to create what’s next? Join us. 

Why do we state “all genders” in the title of this job description?
As per the AGG (General Equal Treatment Act) in Germany and equivalent in France, jobs must be advertised in a gender-neutral manner. We use the statement (all genders) to make it clear that this position is open to all genders in these countries, even if the job title itself can be translated or interpreted as "masculine" in the French or German language.