Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Analytics Associate

Vistar · Sydney

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight. 

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

As of January 2025, Vistar Media was acquired by T-Mobile and is now part of T-Mobile Advertising Solutions. By combining our DOOH expertise with T-Mobile’s unique customer insights and expansive omnichannel capabilities, we’re creating new opportunities to innovate at scale and make a meaningful impact on the future of out-of-home media.

About the role:

Looking to make a big impact at a rapidly growing company that is revolutionising a multi-billion dollar industry? We are growing our analytics team and are looking for strategic thinkers to help our clients achieve marketing success. You will work on first-to-market measurement solutions that will shape the future of digital out-of-home analytics, not just for Vistar but for the industry as a whole.

What you’ll do:

  • Craft compelling and actionable insights utilising a variety of robust data sets to proactively inform media strategy.

  • Work with internal teams and clients to understand campaign objectives and define measurement strategy.

  • Work with internal teams and external partners to implement measurement studies.

  • Create and deliver mid and post-campaign performance analyses; work with the client success and sales team to define upsell opportunities based on performance insights.

  • Maintain Vistar’s media performance benchmarks and work with the marketing team to develop external case studies.

  • Work with the client success and sales teams to define verticalised best practices and strategic insights based on performance of campaigns across the Vistar platform.

  • Understand and educate internal teams on relevant measurement solutions; maintain relationships with third party measurement partners.

  • Conduct deep-dive analyses and provide actionable insights to internal teams and clients.

  • Work closely with product and engineering teams to productise new solutions

What experience we’re looking for:

  • Bachelor’s degree.

  • Proficient in Excel, PPT

  • Experience with SQL

  • Experience on an agency analytics, research, or consumer insights team.

  • Experience working with cross-functional teams (sales, marketing, product).

  • Experience analysing data and communicating client-friendly insights.

  • Knowledge of digital media.

  • Knowledge of data visualisation tools (Tableau, Google Data Studios, Looker, etc.)

Who you are:

  • Eager to learn new things

  • Enjoy working both independently and with others

If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.