Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive: Europe

Upshop · Europe, Remote

About Upshop

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink, food safety and sustainability across the entire store. 450+ retail chain accounts trust our software in over 55k+ stores, 35 countries, and 3 continents.

Overview of the Role: 

The Account Executive at Upshop will drive revenue growth and strategic expansion within key enterprise grocery and retail accounts. This role blends strategic account management, executive-level engagement, and solution-oriented selling to ensure clients derive measurable value from the Upshop platform. Success hinges on the ability to link Upshop’s technology to business outcomes, foster deep partnerships, and navigate complex client organizations. 

Key Responsibilities:
  • Strategic Growth: Build and execute account plans to expand solution adoption and increase share of wallet within existing clients.
  • Value Delivery: Partner with clients to translate Upshop’s data, technology, and insights into tangible business outcomes.
  • Executive Relationship Management: Engage and influence C-suite and senior stakeholders with a consultative approach.
  • Solution & ROI Selling: Align Upshop’s SaaS solutions with client objectives; articulate business impact and ROI.
  • Cross-Selling/Upselling: Identify and close opportunities to introduce complementary solutions across product lines.
  • Forecasting & Reporting: Maintain visibility into account activity, pipeline health, and forecasts using Salesforce.
  • Collaboration: Partner cross-functionally with product, marketing, implementation, and customer success teams.
  • Contract Management: Lead renewals and expansion negotiations to ensure long-term partnership success.

Qualifications
  • 10+ years in enterprise SaaS sales or account management, with a focus on strategic/enterprise clients.
  • Demonstrated success in growing complex, multi-stakeholder accounts.
  • Experience in grocery, retail, or fresh food technology preferred.
  • Skilled in consultative selling, business case development, and executive engagement.
  • Proficiency in Salesforce CRM, pipeline management, and forecasting best practices.
  • Strong communicator, strategic thinker, and collaborative operator.
  • Bachelor’s degree in Business, Marketing, or related field.
Preferred:
  • Experience in retail or grocery tech environments, including warehousing or supply chain.
  • Exposure to high-growth SaaS environments.
  • Familiarity with CRM tools (Salesforce, ZenDesk).

Benefits/Perks:

  • Remote Opportunity 
  • Competitive salary 
  • Private benefit supplement 
  • Attractive paid time off policy 
  • Career growth and development opportunities