Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director, Media Platform Development

Unlockhealth · Nashville, Tennessee, United States

Reports To: CTO

Location: Nashville, TN

Position Summary

The Director of Media Platform Development is responsible for developing robust and cutting-edge software to support our digital and traditional media operations within the agency. This individual leads a hybrid team of internal developers and dedicated vendor developers supporting the Unlock Media Control Platform, Unlock Performance Insights and other internal and external facing platforms that interface with major digital and traditional advertisers to create automations and efficiencies that help Unlock Health to continue to lead the industry in advanced campaign management. This individual plays a central role in leading the development and implementation of these media tools.

Key Responsibilities

  • Serve as the lead architect for Unlock Media Control Platform and Unlock Performance Insights and participate in roadmap construction
  • Lead a hybrid development team constructing and maintaining ad campaign tools developed in Node.JS, React, and Angular frameworks
  • Oversee AI implementation and oversight for advanced campaign bidding strategies
  • Set sprint cadences and oversee development methodologies that ensure fast-paced roadmap execution
  • Manage vendor relationships with development contractor vendors
  • Coordinate with Cloud Operations team on construction of DevOps pipelines to support regular deployment using robust testing and validation frameworks

Qualifications

Education & Experience

  • Bachelor’s degree in Computer Science, or a related field.
  • 6-8 years of experience in software development
  • 3-5 years of Javascript development experience (including both front and backend development)
  • 3-5 years of consultative technical solution development and/or architecture
  • 2-4 years of experience in developing marketing media technology for ad agencies
  • 2-3 years of experience supporting high-volume ad campaign execution
  • 1-2 years of experience with search advertising technology and implementation
  • 1-2 years of experience with Google Cloud Platform tools and development (including Firebase, BigQuery, etc.)

Technical Skills

  • JS proficiency and React and Angular framework experience
  • Advanced API development with fault tolerant solutions that support high volume production environments
  • Google Cloud Platform proficiency (Bigquery, Firebase, Cloud Functions, etc.)
  • Strong proficiency in workflow automation, form design, and custom report creation
  • Familiarity with Figma or similar UX tools
  • Detailed understanding of ad campaign mechanics

Soft Skills

  • Exceptional problem-solving and analytical thinking abilities.
  • Strong communication and stakeholder engagement skills across technical and creative teams.
  • Detail-oriented, organized, and able to manage competing priorities in a deadline-driven environment.
  • Passionate about optimizing tools and processes to improve team productivity and client delivery outcomes.

About Us:

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.