Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Legal Marketing

Unitedfirm · Los Angeles, CA

Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm’s in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.

Responsibilities 

  • Management and growth of pay per click campaigns driving revenue and profits
  • Systematizing activity and creating processes on pay per click channels
  • Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
  • Improving Click-Through Rates and Costs Per Click
  • Create/add/manage Google ads and large budgets on a daily basis
  • Keyword research experience with SEO understanding
  • Take an active role in developing digital strategies that support our overall digital marketing program
  • Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
  • Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions

Qualifications

  • Minimum of 4+ years direct Google Ads experience with tangible results
  • Experience with Law Firm marketing, ideally in Personal Injury 
  • Google Ads Certified preferred
  • B.A or M.B.A in Marketing or related field is highly preferred
  • Strong business Leadership and Campaign management
  • Proficient in Microsoft Office and Google Suite
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry. 

The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.