Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director, Growth Marketing

Trueclassicteesllc · Calabasas, CA

True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.

You’ll thrive here if you’re a scrappy executor who’s just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.

All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Areas of Accountability

Performance Marketing & Paid Media

  • Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
  • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
  • Conduct ongoing creative and audience testing across funnel stages.
  • Leverage analytics to inform optimizations and scale what’s working.

Affiliate & Partnerships

  • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
  • Collaborate with agencies, influencers, and publishers to generate conversions.
  • Evaluate and optimize commission structures to improve return on spend.

Owned Media Optimization

  • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
  • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
  • Translate performance insights into actionable briefs for internal and external partners.

Measurement & Reporting

  • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.
  • Surface insights and trends to inform weekly optimizations and executive-level strategy.
  • Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance.

Systems & Scale Enablement

  • Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).
  • Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation.

Cross-Functional Collaboration

  • Creative – Partner to develop and iterate on performance-driven assets.
  • Analytics – Work closely to validate campaign performance and attribution.
  • Finance – Align on budget pacing, ROI, and scenario planning.
  • Retention & CX – Share performance insights to optimize lifecycle and post-purchase experiences.
  • Product & Merchandising – Align on product launches and hero product campaigns.

Qualifications

  • 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.
  • Expertise in campaign management across Meta, Google, YouTube, and TikTok.
  • Experience managing affiliate programs and platforms (e.g., Impact, ShareASale).
  • Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.
  • Data-driven mindset with experience using reporting tools and performance dashboards.
  • Ability to collaborate cross-functionally and turn insights into action quickly.

Preferred Qualifications 

  • Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
  • Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
  • Familiarity with GA4 and event-based tracking frameworks
  • Experience working in hybrid or remote environments with cross-functional teams

Skills and Competencies

Technical Skills:

  • Paid media platforms (Meta Ads, Google Ads, TikTok, YouTube)
  • Affiliate platforms (Impact, ShareASale, etc.)
  • Analytics tools and dashboards (GA4, Looker, Triple Whale, Rockerbox)
  • Excel / Google Sheets (advanced)

Soft Skills