Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Strategic Business Development Manager (B2B2C)

Trainline · London

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

Introducing Trainline Partner Solutions... 👋

Trainline is the leading independent rail and bus travel platform. We bring together millions of routes, fares and journey times from hundreds of carriers for:

  • Consumers; serving them through our highly rated app and website This segment represents the B2C arm of the business.

  • Travel sellers; through a suite of solutions to help them grow their businesses in the easiest, most cost efficient way to integrate rail into their offering and ultimately put rail at the heart of more journeys.

  • Businesses; through our business products giving companies of all sizes full travel visibility, better cost efficiencies and controls and their employees an easy way to book

  • Carriers; through a suite of high converting, high quality ticketing solutions to help them meet current and future demands of rail travel at a lower cost to serve. These segments sit within Trainline Partner Solutions. (TPS), which is our B2B arm of the business providing industry leading rail and technology solutions to make the complex world of rail and ticketing simple.

What you will do as a Strategic Business Development Manager at Trainline...🚅

The Strategic Business Development Manager (B2B2C) is responsible for generating new sales in the B2B leisure travel market. You will define the go-to-market strategy, identify opportunities, engage and negotiate with prospects, and manage integrations with support from the integration team to ensure customer success in rail distribution.

You may also manage accounts to help customers ramp up volumes until they transition to the Account Management team. Strong organizational, communication, problem-solving, business development, and negotiation skills are essential. Your project management abilities will support coordination with customer and Trainline teams (supply, product, integration, tech, finance, commercial operations). Knowledge of the European travel market will inform your sales strategy.

  • You are responsible you are responsible for generating incremental net ticket sales, by signing and integrating potential B2B2C customers (ie OTAs, TOs, MaaS, …).

  • You will participate to travel industry events across Europe, as visitor or exhibitor.

  • You will explore the leisure market’s needs, map business opportunities and define a successful go to market strategy in relevant markets and segments.

  • You will identify, engage and qualify targeted outbound leads.

  • You will filter, engage and qualify inbound leads that contact us directly.

  • You will manage the sales cycle from A to Z : understand their needs, their ecosystem, define a solution, pitch a commercial offer, close and sign the deal

  • You will support the team that integrates our solutions in our customers’ environment, until they go live and ramp-up volumes.

  • You will contribute to ad-hoc projects and launch new strategic initiatives.

  • Depending on team’s priorities, you may also contribute to team efforts in other areas such as business travel, or ad hoc projects.

We'd love to hear from you if you have...🔍

  • Business or related degree, and/or able to demonstrate strong commercial awareness.

  • Knowledge of travel or rail distribution is a desirable.

  • Experience in business development or account management is a desirable.

  • Experience in managing complex and long B2B sales cycle is desirable.

  • Experience in project management is desirable.

  • Strong communication skills – written and verbal.

  • You roll your sleeves up, take ownership and find your way in an ambiguous and complex environment. You believe in power of collective intelligence and team efforts

  • Experience with Salesforce is advantageous.

  • Fluent in English is a must. Additional European languages are a plus.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

We're operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

  • 💭 Think Big - We're building the future of rail 

  • ✔️ Own It - We focus on every customer, partner and journey 

  • 🤝  Travel Together - We're one team 

  • ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor