Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Social Producer - UK

Trailerpark · London, UK - Hybrid

Trailer Park Group is a global, full-service agency specialising in content creation and entertainment marketing. We’re uniquely positioned to create, market, and distribute content for a diverse client portfolio of top entertainment studios and major brands by combining storytelling expertise with large-scale production resources. With content creation at the centre, we support our clients with strategy, creativity, and the latest digital services.

As the Social Producer, you will provide structure and overall vision on all client projects.  Reporting to the Director of Digital & Social, you will be responsible for the successful development of projects, working closely with cross-functional, multi-project team resources to ensure solutions are delivered on time and on budget.

You will also interface heavily with the client and internal teams to ensure that solutions are understood and delivered to meet the customer’s business requirements. You will be responsible for managing larger and more complex client relationships and projects. In addition to the project responsibilities, you will be a key member of the pitch team.

WHAT YOU WILL DO

  • Work with the team to complete RFP’s project scoping, sizing and pricing estimates.
  • Develop, maintain and effectively execute project plans throughout the life of assigned projects, according to established procedures, channels and success expectations.
  • Create and maintain a project schedule, defining activities, sequence, dependencies, work effort, duration and associated resource requirements.
  • Plan for and acquire appropriately skilled project resources to complete assigned tasks and contribute to establishing a project vision.
  • Maintain responsibility for ensuring all needed assets and resources are identified to successfully meet client expectations.
  • Develop and maintain all project deliverables including project charters, budgets, project plans, issue logs, status reports and change orders, etc.
  • Assure that projects complete according to schedule and within budget.
  • Manage and report the project financials, including weekly resource hours and overall project budget burns.
  • Forecast, track and management project budgets, POs and invoices
  • Participate in the development and maintenance of all legal documentation e.g. Statements of Work, Change Order Requests, etc.
  • Act as the client point-of-contact for all project related issues and communicate client business needs to internal team.
  • Work in tandem with Business Development and Account Management to help identify new opportunities with clients.

WHAT YOU WILL NEED

  • Minimum 2-3 years’ experience as a Social Producer, preferably in an agency environment.
  • Experience in working across multiple social & digital mediums including social platforms, paid digital media, web, app, and AR spaces.
  • Ability to think outside the box and consistently bring fresh ideas and approaches to new and existing client projects.
  • Solid understanding of all social platforms and functionality of, but not limited to, Facebook, Instagram, Twitter, TikTok, Snap, Twitch, Vero.
  • Ability to create and develop high level paid digital and rich media campaigns.
  • Experience of working on entertainment campaigns.
  • Solid understanding of project management, including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations and run team meetings.
  • Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills.
  • Demonstrated ability to motivate staff/project team, inspire teamwork and take a leadership role.
  • Strong verbal and communication skills.
  • Proven mentoring, supervisory and team building skills.

#LI-Hybrid

At Trailer Park Group, we want to improve the state of our world. We are responsible for driving equality and inclusion in our communities and workplaces. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about belonging. We celebrate that everyone is unique, which makes us so good at what we do. We pride ourselves on being a company that embraces differences and represents our global clients and teams.

We can't wait to learn more about you.  Apply today!

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