Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Customer Service & Sales Consultant

Telstra · Melbourne

Employment Type

Permanent

Closing Date

7 May 2026 11:59pm

Job Title

Customer Service & Sales Consultant

Job Summary

As a Retail Sales Consultant, you are passionate about delighting Telstra’s customers through outstanding customer service. You achieve this by providing an exceptional in-store customer journey, and through your collaborative approach you empower customers by identifying the products and services they need to transform their telecommunications experience.

Job Description

Ready to Make a Difference? Join Our Iconic Team at Telstra!

At Telstra, we’re more than just a leading telecommunications company—we’re where passion meets purpose. As a Retail Customer Service & Sales Consultant, you’ll have the opportunity to work for an iconic Aussie brand that’s been connecting Australians for generations. You won’t just be a friendly face in-store—you’ll be the trusted expert who helps customers find tech solutions that enhance their lives. This is your chance to make a meaningful impact by bringing our purpose to life: to build a connected future so everyone can thrive.

What You’ll Be Doing:

  • Deliver Exceptional Customer Experiences: Help customers find the right products and services to suit their needs, ensuring their time at Telstra is a memorable one.
  • Be the Go-To Tech Expert: Stay up-to-date with the latest gadgets and services, offering informed guidance and solutions.
  • Achieve and Excel: Use your consultative selling skills to meet and exceed sales targets and KPIs, while keeping customers connected.

Collaborate and Contribute: Work closely with your team to create a welcoming environment where everyone is supported to achieve store goals.

We’re hiring.

Salary and Benefits:

  • 12% Superannuation
  • 10% Variable Remuneration**

**If you are eligible to receive Variable Remuneration, the eligibility, calculation and payment will be determined by the Variable Remuneration plan’s rules (which we may change from time to time).

**the first 2 months guaranteed while you learn on board.

  • Generous Discounts: Enjoy 30% off Telstra services and exclusive offers with over 240 brands and partners.
  • Leave Options: Take advantage of 16 weeks of paid parental leave, the Telstra Extra Day Off, gender affirmation leave, Cultural Leave, Blood Donor Leave, and the ability to purchase up to 4 weeks of additional leave.
  • Training & Career Growth Opportunities: Access over 17,000 learning programs with LinkedIn Learning, and develop your career with our Future Ready program designed to build on your skills and prepare you for your next step.
  • Flexibility: We offer flexible working hours and a supportive approach to parental leave—do it your way!
  • Recognition & Rewards: Benefit from monthly performance rewards and a range of recognition programs to celebrate your success.
  • Inclusive Culture: Join a diverse and inclusive team where everyone’s unique perspective is valued and respected.

Is It You We’re Looking For?

  • Great Communication Skills: You’re a natural at connecting with people and making their day better.
  • Solution-Oriented Approach: You enjoy thinking on your feet and tailoring solutions for each customer.
  • Sales Drive: You’re motivated to achieve (and exceed!) sales targets and KPIs.
  • Passion for Learning: You’re eager to grow and develop your skills in a dynamic environment.
  • Resilience and Positivity: You have a can-do attitude, even when things get busy.
  • Customer-Facing Experience: Previous experience is a plus but not required—bring your enthusiasm and we’ll teach you the rest!

How to Apply:

Ready to kickstart your journey with us? Click "Apply Now" to submit your application! After applying, keep an eye out for an email from our partner, HireVue, to complete the next step in our assessment process.

Join Us at Telstra Retail:

When you become part of the Telstra team, you’re joining a brand that celebrates diversity and inclusion. We welcome applications from people of all backgrounds, abilities, and experiences, and we strive to create a workplace where everyone is respected, valued, and can thrive. We can’t wait to see what you’ll bring to our team!