Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Associate

Tecovas · Louisville, KY

Tecovas is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! As a Tecovas Sales Associate you will support the store leadership team through the cultivation of a store environment catering to an unmatched customer experience. You will provide exceptional service in all aspects of the sales floor - greeting customers, selling, product knowledge, cash wrap, restocking and overall shopkeeping.

Responsibilities will include:

  • Supports a sales-driven environment of genuine customer experience and demonstrate extraordinary service standards
  • Delivers high-quality product services with attention to detail - such as branding, debossing, boot stretching, brim shaping, and boot shines - to ensure a premium customer experience
  • Supports store team with receiving shipment and preparing product for floor placement
  • Plans for, tracks and communicates all in transit shipment information to the leadership team
  • Maintains an efficient and well-organized stockroom ensuring accessibility to employees
  • Assists in and/or leads the restock process to continually maintain store stock levels
  • Demonstrates loss prevention awareness through assisting in cycle counts and transfers
  • Participates in ongoing staff education and through the sharing of product knowledge
  • Assists in the maintenance of the building facilities

Qualifications:

  • Exceptional selling skills, customer service, and clientele
  • Strong organizational skills and attention to detail
  • Independent, proactive, results-driven work ethic
  • Utmost character, honesty, and transparency

Requirements:

  • High School Diploma
  • Must be at least 18 years of age or older
  • Continually able to stand/walk for extended periods of time, and be able to reach overhead, bend, squat, and kneel as you organize and stock inventory. 
  • Ability to deliver excellent customer service
  • Able to lift up to 30lbs regularly
  • Must be able to reliably commute to and from the work location
  • Must be available to work 15-20 hours per week
  • Must be available to work weekends (Friday, Saturday and Sunday), evenings and holidays as needed

Part-Time Benefits:

  • Competitive hourly compensation + incentives
  • Free boots and generous employee discount
Additional Perks:
  • Career Growth Opportunities: Tecovas is a growing company, and we are passionate about promoting from within.
  • Team-Oriented Environment: We have a close-knit team that celebrate successes together and support one another.
  • Training and Development: We provide ongoing training to help you develop your skills in sales, customer service, and leadership.
  • Fun and Engaging Work Atmosphere: We host regular team events and in-store contests to keep things fun and exciting.
  • Employee Recognition Programs: We believe in recognizing and rewarding hard work and dedication.

The hourly rate for this position is $16 - $18. The actual compensation will be based on factors such as the candidate’s skills, qualifications, and experience.

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policyPlease note: Offers of employment may be conditional pending the completion of standard onboarding procedures.