Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Head of Design

Teads1 · Sydney

Operations

About Teads


Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries.

For more information, visit www.teads.com.

About the opportunity 

The Head of Design, APAC is responsible for planning, designing, and developing digitally delivered multimedia content and creative solutions across the APAC region. The role combines strategic creative leadership with hands-on multimedia design expertise, actively contributing to the execution and development of attention-driven creative solutions across interactive, motion and special effects formats. This includes designing and developing Connected TV, Rich Media inRead video, display and interactive creatives, as well as exploring and implementing new creative technologies, formats and production approaches.

The role works closely with external stakeholders and internal cross-functional teams such as sales, marketing, insights, data, and campaign management to define design objectives, develop creative concepts, produce multimedia assets, and oversee production workflows within the design team. The position also provides creative leadership and guidance to regional designers, ensuring all work meets professional communication, functional and aesthetic standards while adhering to the brand guidelines.

What will you do?

Omnichannel Campaign Strategy, Design and Delivery

  • Partner with internal teams, agencies and clients to define objectives and requirements for omnichannel campaign briefs across formats including Connected TV, inRead video, display and interactive creatives.
  • Develop campaign concepts and visual approaches through storyboards, layouts and prototypes, translating campaign messaging into motion, interactive and special creative formats.
  • Select and recommend appropriate formats, media and creative approaches based on campaign objectives, audience insights and platform capabilities.
  • Hands-on design and development of campaign assets using professional creative tools such as Adobe suite, actively contributing to execution across motion, interactive and special formats.
  • Lead and actively contribute to campaign production from concept through delivery, ensuring high-quality execution, consistency and adherence to technical and brand standards.

Client Strategy and Engagement

  • Contribute creative direction and campaign concepts for sales pitches, key accounts and strategic client opportunities.
  • Lead creative workshops, presentations and consultations with agencies and clients across the ANZ market.
  • Represent Teads Studio as a creative specialist in agency engagements, industry events and client discussions.

Creative Leadership

  • Provide hands-on creative leadership and direction to APAC multimedia designers such as graphic designers and motion designers, contributing directly to complex design work while maintaining high creative standards across campaign executions.
  • Act as a senior creative specialist and mentor, elevating team capability through guidance on design thinking, motion, interactive formats and emerging creative technologies.
  • Support the VP of Studio, APAC in managing workflows, prioritising projects and assigning design tasks to ensure timely delivery across multiple campaigns.
  • Lead and manage with motion designer(s) to develop scalable motion templates and creative frameworks, enabling advanced formats such as special effects and 3D across omnichannel campaigns, while owning end-to-end execution from concept to delivery.

Strategic Resources, Research and Product Development

  • Conduct research and analyse campaign performance, market trends and platform capabilities to inform creative strategies and product development.
  • Develop creative resources, playbooks, toolkits and strategic materials to support sales teams and improve studio efficiency.
  • Lead and collaborate to the development of new creative formats, technologies and AI-driven solutions, exploring innovative approaches to enhance campaign performance and studio capabilities.
  • Document and maintain creative resources and campaign learnings to support future projects and internal knowledge sharing.

About You

  • Extensive experience in digital campaign design across omnichannel advertising formats including Connected TV and rich media interactive creatives.
  • Advanced proficiency in professional creative and motion design software.
  • Strong ability to translate campaign briefs into effective visual concepts and digital creative solutions.
  • Experience collaborating with cross-functional teams including sales, marketing, insights, data, and campaign managment.
  • Excellent communication and presentation skills with experience leading creative workshops and client discussions.
  • Demonstrated leadership experience mentoring designers and guiding creative output.

The pay range for this position is $80,000 - $90,000 p.a including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. 

Life at Teads

At Teads, we don’t just offer new roles - we blend creativity, technology, and data to shape the future of media. You’ll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.

As a Teadster, you’ll play a critical role in shaping our future success in the region. Here’s why Teads stands out:

  • We've merged two open internet category leaders—Outbrain and Teads—to create the ‘new’ Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
  • As part of our team, you’ll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
  • Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role.

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups – employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you’ll be able to share your passions with likeminded people.