Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Government & Education Sales Representative

Supplyhouse · Remote, Remote, United States

Real people. Real service.

At SupplyHouse.com, we value every individual team member and cultivate a community where people come first. Led by our core values of Generosity, Respect, Innovation, Teamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers.

We are looking for an Enterprise Sales Representative (or a Business Development Specialist as we like to call it!) to join our Business Development Team. This individual will report into our Sr. Manager of Business Development and is responsible for building strong relationships with professional trade customers and executing a strategic sales approach to profitably grow sales across assigned accounts. This role supports the company’s mission to increase market share and deliver exceptional value to our customers, while negotiating bids, developing tailored solutions, closing sales, and resolving issues efficiently. If you enjoy managing the full sales cycle for a designated portfolio, identifying sales opportunities, and managing a dynamic pipeline, we want to hear from you!

This remote position is open to individuals who live in, or are open to relocating to, the following states: Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington.

This position requires travel within the continental U.S. up to 30% of the year, including to our Melville, NY headquarters up to 3 times per year for internal meetings and team building activities, to meet with potential clients, build relationships, and better understand their business needs. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open.

Role Type: Full-Time, Exempt 

Location: Remote 

Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility 

Base Salary: The estimated base salary range for this role is $75,000 - $95,000 per year, depending on experience and qualifications, plus a target bonus of up to 30% based on achievement of annual sales targets.

Responsibilities: 

  • Sector Growth and Revenue Generation
    • Lead the expansion of the organization’s customer base in the education and government sectors, focusing on maximizing sales revenue from public entities such as colleges/universities, and Federal, State, and Local government agencies
    • Forge and nurture partnerships with new customers to generate additional revenue streams
    • Pursue leads and progress them through the sales cycle
  • Market Analysis and Strategy Development
    • Monitor and analyze market trends to understand target audiences, aiding in the creation of effective sales leads and strategies
    • Identify and evaluate market opportunities through research, keeping up with industry developments, networking, cold calling, tradeshows, and conferences
    • Establish and maintain a robust network within the sector and continually evaluate competitor strategies to maintain a competitive edge
    • Plan and execute our integration with key Trades services platform(s) to ensure enduring support of both small- and large-scale TradeMasters, driving increasing share of wallet
  • Customer Engagement and Communication
    • Regularly engage with current and prospective customers via phone and email to understand their needs, answer inquiries, and resolve issues
    • Communicate with both new and existing customers to emphasize the benefits and features of our products and services, becoming a source of insight on tools and features to build into our tech roadmap
  • Collaboration and Reporting
    • Gather relevant information and collaborate with internal teams to compile and submit comprehensive reports to management
    • Create, update, and manage sales reports and prospective client lists to ensure accurate and up-to-date records
    • Maintain strong cross-functional partnerships with Customer Experience, IT, Product Management, Customer Service, Merchandising, and Operations
  • Negotiation and Bid Management
    • Manage the bid process for SupplyHouse.com from start to finish while ensuring compliance with contracts in the education and government sectors
    • Optimize bidding strategies and build partnerships to acquire the business of new customers

Requirements: 

  • Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
  • 3+ years of experience in Sales, Business Development, Account Management, or other related fields
  • 2+ years of experience working with academic institutions and/or government organizations (e.g., co-ops and GPOs)
  • Demonstrated ability to negotiate effectively and develop strong relationships
  • Strong critical and creative thinking skills to solve complex problems, enhanced by proficiency in spreadsheet-driven analysis and data manipulation
  • Proven ability to adapt to and manage shifting priorities, prioritize tasks, meet deadlines, and remain flexible in a dynamic, high-growth environment
  • Excellent communication, collaboration, and project management skills, with the ability to work effectively both independently and as part of a team
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.)

Preferred Qualifications: 

  • Product knowledge in the Trades, notably Plumbing, Heating/HVAC, and Electrical
  • Experience with Customer Relationship Management (CRM) software, such as Salesforce, for tracking customer outreach and sales leads 

Why work with us: 

  • We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
    • Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
    • 401(k) with up to 4% company match
    • Paid vacation, sick time, and holidays
    • Company-paid basic life insurance and long-term disability
    • Discounted auto, home, and pet insurance programs
    • Flexible Spending Account (FSA)
    • Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
    • Company-provided equipment and one-time $250 work from home stipend
    • $750 annual professional development budget
    • $25 monthly Grubhub credit
    • Company rewards and recognition program
    • And more!
  • We empower ownership – We all contribute to our success and we all share in it. Our Ownership for All program ensures each SupplyHouse team member will benefit financially from the company’s growth and accomplishments.
  • We promote work-life balance  We value your time and encourage a healthy separation between your professional and personal life to feel refreshed and recharged. Look out for our wellness initiatives and ask about our Flex-Time Policy!
  • We support growth  We encourage you to embrace continuous learning and take on new challenges. In an exciting and evolving industry, we provide opportunities for career growth through our annual merit and bonus opportunities, hands-on training, diversity and incl