Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Account Executive - Agency (US Remote)

Supermetricsoy · US

Come grow Supermetrics North America with us!

We’re looking for a mid-market Account Executive to join our growing US sales team located. In this role, you’ll work collaboratively with SDRs, Customer Success Managers, Solution Engineers and Partners to acquire new customers and expand current relationships in one of our top markets globally, the North America region.

Your day-to-day work and responsibilities will include:

  • Own the sales cycle from prospecting to closing deals by clearly articulating the value of our solutions
  • Build and maintain relationships with prospects and customers.
  • Develop and execute a territory strategy to meet and surpass targets.
  • Collaborate with key stakeholders including marketing, customer success, partners and solution engineers to increase revenue.
  • Maintain accurate and up-to-date records of sales activities and customer interactions in Salesforce.
  • Respond promptly and effectively to inbound leads working up and across the account.
  • Qualify leads to determine their fit with our solutions.
  • Utilize various channels such as email, cold calling, social selling, and networking to generate leads and initiate contact with potential clients.
  • Conduct product demonstrations and presentations tailored to prospects' needs partnering with a solution engineer for technical conversations.
  • Clearly convey the benefits of our offerings to potential clients to enhance conversion rates.
  • Strategically approach new accounts at the mid to senior level and above.
  • Research and understand prospects' business needs and pain points to tailor outreach.
  • Stay up-to-date on industry trends, landscape, and best practices in digital advertising and SaaS sales.
  • Continuously improve sales skills and product knowledge through training and self-learning initiatives.

This position is for you if you have:

  • Minimum of 2 years experience selling to independent and network agencies.
  • 5 + years experience in Saas sales.
  • Extensive knowledge of advertising agencies and digital marketing analytics with the ability to articulate complex concepts in a clear and concise manner.
  • Demonstrated ability to meet sales targets in a results-oriented, quota-driven environment.
  • Proficient written and verbal communication and interpersonal skills, with the ability to build rapport and establish credibility with prospects, customers, partners and your teammates.
  • Committed and self-motivated with a deep sense of ownership and accountability.
  • Ability to thrive in a collaborative team environment working autonomously. 
  • Experience with CRM software (e.g., Salesforce, HubSpot) and proficiency in using sales tools and technologies.

This role is fully remote and we will consider candidates in Eastern or Central time zones.

Hear why our team likes it here at supermetrics.com/careers/life-at-supermetrics

Get to know our Sales team at supermetrics.com/careers/sales

Does this sound like your next career milestone? Apply now! 

Pay Transparency Statement:  Total On-Target Earnings: $170,000 - $200,000 USD annually. These figures reflect the compensation offered for remote U.S.based candidates. Actual earnings may vary depending on individual performance against sales targets.

In addition to compensation, we offer a comprehensive benefits package, including:

* Fully paid medical/dental/vision benefits (for employee & dependents)
* Generous PTO
* 401k with matching
* Options
* Tech package
* Home office and wifi stipend

Supermetrics is committed to fair and equitable compensation practices. We regularly review pay data to ensure internal equity, market alignment, and full transparency in how we reward performance.

#LI-Remote

 

 

Join us on our mission to make data a marketing superpower

 

Supermetrics builds an end-to-end marketing intelligence platform, with 15% of global advertising spend reported through our products. 

 

We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. Since our founding in 2013, we’ve grown from a one-person shop to a key player in the industry—and we’re just getting started!

 

We're a team of 400+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.

 

Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.

 

We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.

 

Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

 

It all started with a Google t-shirt... Read the rest of our growth story at supermetrics.com/about.