Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director, Paid Media

Supergoop · New York, NY

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

 

The Director of Paid Media is responsible for defining and leading the Supergoop! end-to-end paid media strategy across all channels to drive brand equity, customer acquisition, and profitable revenue growth. This role reports to the CMO and owns channel strategy, investment decisions, agency management, performance optimization, internal reporting, ensuring paid media supports both brand-building and performance objectives in a premium beauty context.

Responsibilities

Holistic Paid Media Strategy & Leadership

  • Own and develop the brand paid media strategy across all channels, balancing brand and performance goals.
  • Define the role of each channel across the full funnel (awareness, consideration, conversion, retention) in close collaboration with paid media agency
  • Partner with Brand Marketing, Creative, Consumer Engagement, as well as DTC, Retail, and Amazon commercial teams to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
  • Lead annual and quarterly media planning, budgeting, and forecasting.

 Channel Ownership+ Thought Leadership

Oversee strategy, investment, and performance across:

  • Upper Funnel Media (including but not limited to CTV, Online Video, Display, OOH, Audio, Print, Programmatic)
  • Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms)
  • Paid Search (Google, Bing, Shopping)
  • Retail Media (Amazon, Ulta, and other distribution partners etc., where applicable)
  • Influencer partnership amplification (in collaboration with Influencer teams)
  • Serve as expert consultant for all other on and off-platform brand paid media investment (ie brand sports partnerships, new distribution retail media, international markets).
  • Continue to push test + learn mindset with media agency and emerging paid media channels to help the brand think big, disruptively, and future-forward  (ie channel takeovers, first to market partner) (to help halo PR exposure, industry awards, and best in class case studies).

 Agency Management & Optimization

  • Act as the primary owner of the media agency relationship, setting clear expectations, KPIs, and ways of working.
  • Evaluate agency performance against business outcomes, not just channel metrics.
  • Lead agency briefings, QBRs, test-and-learn agendas, and performance reviews.
  • Identify opportunities to evolve the agency model (in-housing, specialist partners, tooling).

Performance, Measurement & Optimization

  • Own paid media KPIs including Reach, CTR, Clicks, CAC, ROAS, MER, LTV, and contribution margin
  • Partner with Agency Analytics team to improve incrementality, attribution, and measurement frameworks.
  • Establish testing roadmaps across creative, audiences, formats, and media mix.
  • Translate performance data into clear insights and strategic recommendations for senior leadership.
  • Partner with the E-comm CRM/Analytics teams to develop, implement, and continuously validate robust measurement/attribution approaches leveraging CRM data and insights

Creative & Messaging Partnership

  • Work closely with Creative, Brand Marketing, and Consumer Engagement teams to ensure media-first thinking in asset development and influencer partnerships.
  • Own paid media content delivery from tactical brief to agency delivery, in close collaboration with brand, creative, and consumer engagement, retail, and dtc commercial teams as needed. 
  • Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
  • Ensure messaging is optimized by channel, funnel stage, and customer segment.

Key Qualifications & Experience

  • 8+ years of paid media experience, ideally working with premium beauty or category adjacent brands.  Previous media agency experience required.
  • Proven experience owning multi-channel media budgets with a balance of brand-building and performance mindset.
  • Strong strategic mindset with deep hands-on channel knowledge.
  • Demonstrated success managing and scaling agency partnerships.
  • Highly analytical with the ability to translate data into business impact, but also keeps pulse on beauty and consumer trends to inform big ideas.
  • Comfortable operating in fast-paced, growth-oriented environments with lean team resources

Annual Salary Range: $140,000 - $150,000 + 12% bonus potential

Supergoop! shines bright for you and offers US based full-time employees:
  • Comprehensive Health Benefits
  • Generous Paid Time Off Policy
  • 401k with Company Match
  • Product Discounts
  • Employee Referral Program
  • Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

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