Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive

Sunset · Los Angeles, CA

COMPANY BACKGROUND

Sunset is the premier resource for achieving the ultimate Western lifestyle. Our expert editorial team embodies and celebrates the awe of the infinite west across print, digital, social, and experiential. We have unparalleled authority in the 13 Western states and beyond in the areas of travel, home, garden, and food and a loyal and highly engaged audience of 5 million. We are passionate about showcasing the region’s unique lifestyle and noteworthy destinations, inspiring people to realize the dream of living in the West.

WHAT WE ARE LOOKING FOR

Sunset is seeking a dynamic Account Executive with contagious energy and expertise to grow our business across a variety of industries. If you love prospecting, enjoy creating meaningful partnerships, thinking like a marketer and excel at driving revenue in media, we’d love to hear from you!

EXPERIENCE

  • 5+ years of sales experience with a digital or print media company
  • 3+ years of experience selling digital ad products
  • Strong track record of selling branded content solutions for different industries
  • Excellent writing, communication, organizational and analytical skills
  • Self-starter that can thrive in both a corporate and start-up environments.

RESPONSIBILITIES

As a key member of the Sunset sales team, you’ll play a pivotal role in crafting and executing strategies that unlock new business opportunities. This is your chance to work across custom, digital and print media platforms to deliver creative, results-driven branding solutions to clients.

  • Executing go-to-market strategies to target key categories and brands, driving new business growth.
  • Crafting compelling client communications that address customer marketing strategies and sales needs.
  • Acting as a strategic partner to your prospects and customers.
  • Managing and tracking progress in our CRM, Boostr.
  • Travel to client or agency meetings 

PERSONAL QUALIFICATIONS

  • Exceptional communication and presentation skills
  • Excellent knowledge of industry trends, technologies, and pricing models
  • Expert level skills with Excel, PowerPoint, Word and all relevant software tools
  • Ability to travel a few days every other week, and have a driver’s license

EDUCATION

Bachelor’s degree recommended

COMPENSATION

The successful candidate will receive a compensation package (Salary, and Commission) commensurate with his/her track record and level of achievement. Our target OTE (on target earnings) for this role is $130,000-150,000 base and incentive compensation.