Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Field Marketing Associate

Stryker · Dubai, United Arab Emirates

Work Flexibility: Hybrid

The Senior Field Marketing Associate will be responsible for supporting the Neurovascular regional commercial teams in their execution of the annual marketing plan strategy and focus on responsive commercial support. Due to their interactions with the field and customers, they will support the collection and sharing of customer and product insights with their internal business partners.

Essential duties & responsibilities:

Developing the Strategy and Marketing Plan

  • Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
  • Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
  • Provides metrics and updates back to the larger group on applicable individual segments of the process.

Communication Strategy

  • Understands the various types of communications objectives.
  • Developing understanding of key communication channels and communication stakeholders.
  • Supports the execution of consistent, effective communication with the regional commercial team.
  • Supports the development of key communication messaging with a specific focus on the commercial organization.
  • Serves as an additional contact for regional commercial team in support of Field Marketing Manager

Commercial Support and Responsiveness

  • Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
  • Basic knowledge of competitive alternatives.
  • Utilizes all product resources and information to responsively support questions from regional commercial teams.

Commercial Enablement

  • Familiar with the field commercial structure and the role of commercial activity in the overall marketing mix.
  • Gathers information for documents such as presentations, proposals or product guides to support local/regional commercial teams.
  • Developing ability to demonstrate product features or applications to commercial team or prospective clients.

Customer Engagement

  • Participates in the execution of in-market customer interactions and experiences
  • Developing understanding of key regional Stryker faculty.
  • Ability to support industry meeting and tradeshows on behalf of the division.

Customer Centric Development

  • Leverages strong customer and commercial relationships to understand needs and preferences.
  • Advocates on the customer's behalf.
  • Seeks help to support dissatisfied customers and address customer challenges within region.

Regional Marketing Insights

  • Developing knowledge of the market and industry.
  • Developing regional customer knowledge of their experience with divisions products.
  • Gathers relevant customer segmentation and value proposition data.
  • Supports collecting Voice of Customer and Voice of Commercial Teams on products, services and market trends.
  • Gathers and presents market insights to key business stakeholders.

Marketing Objective

  • Can generate alternative category definitions for the product or portfolio.
  • Identifies whether a business goal meets SMARTI criteria.
  • Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

Customer Insights

  • Understands the various reasons (variables) of why customers buy the product or service.
  • Developing knowledge of regional customers and their experience with divisions products.
  • Educates and demonstrates the benefits of key products to HCPs during workshops or trainings.
  • Coordinates continuing education needs from the Region for workshops, product presentations, hands-on trainings with the products.
  • Maintains and increases professional and technical knowledge by on-the-job training, attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

Education & special trainings:

  • Bachelor’s degree required
  • MBA preferred

Qualifications & experience:

  • 2+ years of work experience required
  • 2+ years medical device or marketing/commercial experience preferred
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
  • Fluent in English and Arabic (spoken and written)
  • Strong strategic thinking, analytical skills, and problem-solving ability.
  • Excellent communication, influencing, and presentation skills.
  • High integrity, proactive mindset, and ability to work under pressure.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Willingness to travel extensively.
  • Experience in Neurovascular is appreciated.

Travel Percentage: 40%