Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Marketing Manager

Strella · Strella HQ (New York City)

About Strella

Strella is reinventing qualitative research with AI. Our platform conducts AI moderated interviews and synthesizes insights - automatically. Researchers, designers, marketers, and strategy teams at companies like Square and Duolingo use Strella to get faster, deeper insights from their customers. We’re backed by top-tier investors and on track to 4x revenue this year.


We’re looking for a Marketing Manager (2–3 years experience) to own how Strella shows up in the world through events, content, and thought leadership. This is a high-visibility role for someone who’s creative, scrappy, and eager to take full ownership in a fast-moving startup.

What You’ll Do

  • Plan and execute Strella’s presence at industry conferences, community events, and hosted gatherings

  • Own the content calendar (blogs, newsletters, LinkedIn, customer spotlights)

  • Repurpose events / webinars into scalable assets (recaps, clips, short videos)

  • Write posts / articles for Strella’s online presence

  • Collect customer stories and quotes for marketing campaigns and case studies

  • Partner with Growth to tie events and content into pipeline campaigns

What We’re Looking For

  • 2–3 years of B2B marketing experience (content and / or events)

  • Excellent writing and storytelling skills

  • Strong project manager who thrives in a fast-paced, startup environment

  • Creative and resourceful - you can make a little budget go a long way

Why Strella?

  • Early, high-impact role with direct founder visibility

  • Shape Strella’s brand and voice from the ground up

  • Competitive salary, equity, and benefits