Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director of Content & Communications

Stratacareers · Chicago, IL

How you’ll make an impact: 

We’re looking for a strategic yet hands-on Director of Content & Communications to shape and scale our company’s content, thought leadership, PR, and corporate communications engine. This leader will define the editorial vision, strengthen our narrative in the market, and build a high-leverage team that drives measurable business impact across demand generation, brand, and customer engagement. Key responsibilities of this role include: 

Content & Editorial Strategy 

  • Build and lead the company-wide content strategy across campaigns, lifecycle stages, and vertical markets 
  • Translate business priorities into editorial themes, content roadmaps, and storytelling frameworks 
  • Ensure consistency in voice, tone, and brand narrative across channels 
  • Design and operate a scalable editorial model, including decisions on in-house vs. outsourced work. 
  • Communicate tradeoffs, priorities, and performance clearly to executive stakeholders. 

Team Leadership 

  • Lead and develop a high-impact team through clear roles, strong coaching, and thoughtful use of external partners and modern writing tools and platforms 
  • Act as a player-coach—providing strategic direction while rolling up sleeves as needed. 
  • Foster a culture of excellence, creativity, and accountability 

Thought Leadership and Executive Comms 

  • Partner with key stakeholders to drive the company narrative, POV, and thought leadership agenda. 
  • Partner with executives on authored content, speeches, and social presence. 
  • Oversee the team responsible for creation of long-form assets (reports, research, white papers) and short-form content (blogs, social, case studies). 
  • Align vertical and industry content with product marketing and revenue goals. 

PR, Media, and Social 

  • Set and manage PR and media strategy, partnering with our agency 
  • Measure earned media impact  
  • Align social strategy with content and communications goals, balancing organic and paid amplification in partnership with demand generation 
  • Ensure a consistent, credible voice across all owned and earned channels. 

Scalable Systems and Outcomes 

  • Tie content and communications performance to business outcomes such as pipeline, brand lift, and adoption. 
  • Establish clear intake, prioritization, and governance processes to reduce friction across teams. 
  • Decide what content to scale, refresh, or retire based on performance and strategic value. 
  • Communicate results in executive-ready language and dashboards. 

AI and Modern Content Practices 

  • Use AI and modern content platforms to scale output and efficiency without compromising quality, accuracy, or brand voice, leveraging tools such as generative AI assistants (e.g., ChatGPT, Claude, Jasper, Writer), SEO and content intelligence platforms (e.g., Semrush, Ahrefs), and analytics tools (e.g., Google Analytics, Search Console, HubSpot). 
  • Establish clear guardrails and governance for responsible AI use, including standards for voice consistency, factual accuracy, IP protection, and human review. 
  • Design content for discoverability across traditional search and emerging environments, including SEO, AEO, and LLM-driven search and answer engines. 
  • Build and train teams on effective, ethical, and repeatable AI-enabled workflows that improve speed-to-market while preserving editorial quality and strategic intent. 

What we’re looking for: 

  • Minimum 10+ years of experience in content, editorial leadership, or communications, with a proven record of driving business impact. 
  • Experience leading lean teams and scaling content through strong systems and prioritization. 
  • Background in PR, marketing, or communications agencies strongly preferred. 
  • Strong working knowledge of editorial processes, SEO/AEO, analytics, and content management systems. 
  • Demonstrated ability to link content strategy to revenue, pipeline, or measurable brand outcomes. 
  • Experience in high-growth SaaS/software preferred; Healthcare, Financial Services, and/or Higher Education industry vertical experience is a plus. 
  • Exceptional leadership, communication, and stakeholder management skills. 

Estimated Salary Range: $125,000 - $150,000

Actual salary will be determined based on factors including, but not limited to, skill set and level of experience. This salary range is a good faith estimate of base pay. Strata also provides discretionary variable pay programs based on role. In addition, Strata provides a comprehensive benefits package including retirement benefits, health and welfare benefits, paid time off, parental leave, life and accident insurance, and other voluntary and well-being benefits.

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