Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Strategist, Paid Social

Sociummedia · New York, New York, United States

Want to join an agency where your hard work will be recognized? An agency where you’ll have abundant opportunities to learn and grow while significantly impacting your skillset and your client’s bottom line? If so, hi, we’re Socium Media! We’re a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S. 👋🏻 

We work with a wide range of clients, including Eberjey, Catbird, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.

As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we’ve got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work®. We facilitate several in-person team-building events a year, including a team retreat during the fall, ‘Socium University’ courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.

All that to say—it’s not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let’s dive into the specifics of this role!

Skills & Experience

  • Team player with excellent written and verbal communication skills (there is a reason this is the first bullet—it's our most important qualification)
  • Comfortability managing budgets of at least 6 figures in ad spend per month
  • 3+ years of experience in day-to-day management of paid social campaigns on Facebook/Instagram
  • B2C e-commerce & direct response experience 
  • Able to discuss advanced technical concepts and strategic plans in a clear and concise manner to a wide range of audiences
  • Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks; pivot tables, Vlookups, SUMIFS, are your jam
  • Experience running TikTok/Pinterest/Twitter campaigns
  • A working knowledge of Google campaigns and the components of a product feed
  • Analytical thinker—always asking the “why” and not afraid to speak up
  • Comfortable taking initiative to create new internal company processes that improve workflows

Responsibilities

  • Run day-to-day paid social operations for clients that could span across multiple verticals
  • Fully manage and take sole “ownership,” as an account lead, of at least one client within the first two months, depending on business needs
  • Launch, manage, and conduct frequent testing on campaigns
  • Lead weekly touchpoint and strategy calls for your client(s)
  • Collaborate across channel teams to create blended paid media strategies with the client’s KPIs and goals as the north star
  • Stay on top of your clients’ competitive landscape and industry changes
  • Prioritize knowledge sharing with channel and account teams, step in to offer a helping hand to channel team members when appropriate
  • Play an integral role as a team member on a number of our larger accounts

Compensation & Benefits

  • $75,000+
  • Generous PTO
  • Summer Fridays
  • Health, dental, and vision
  • Empower 401(k) with up to 4% company match
  • Yearly continuing education stipend
  • And much more!

Your Career Growth With Socium

  • Next position: Paid Social Manager
  • Expected promotion timeline: 1.5-3 years; based on our formalized review system and subject to employee development

At Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture. 

In alignment with our core value to become 1% better every day, we are committed to creating and cultivating a diverse and inclusive workplace, and we're proud to be an equal opportunity employer. We aren’t cookie cutters—we offer a workplace where *everyone* can flourish and grow, regardless of background and identity. If you don’t meet 100% of the criteria above but are excited about the opportunity and what you could contribute, we encourage you to apply!

Please be mindful of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to influence you to pay a fee for services related to recruitment or training. Socium Media will never charge any application, processing, or training fee at any point during our hiring process. All of our job openings can be found on our careers page at https://www.sociummedia.com/careers/. If you're unsure about messaging you believe you've received from the Talent Acquisition team here at Socium, please reach out to our Director of People Operations, Kaelyn Keith, at [email protected] to confirm the source before taking any further action.

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