Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Paid Media Manager

Smartypantsvitamins · El Segundo, CA

Position Overview: Paid Media Manager

 We are looking for a skilled and forward-thinking Paid Media Manager to join our dynamic team. In this role, you will own national media budgets and be responsible for developing and executing media strategies that support our brand initiatives and drive upper-funnel growth.  

 You will manage media strategy, guide our agency partners, and partner cross-functionally to effectively elevate brand presence and build awareness. The ideal candidate blends data-driven decision-making with a deep understanding of creative, audience, and platform nuances. They are both a player and a coach, comfortable getting into platform details while elevating our paid media strategy. 

 What You’ll Do: 

  • Media Strategy & Planning:  
  • Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing 
  • Develop media plans with strategic rationale and channel planning that leverages tools and data to provide ideal budget allocations 
  • Drive social-first approach to scale brand awareness, with focus to Meta, TikTok and TikTok Shop strategies 
  • Campaign Execution 
  • Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management 
  • Monitor and report upper-funnel KPIs (Reach, Awareness, Brand Lift, Engagement) and translate their relevance to business outcomes (HHP, Awareness, Share Growth) 
  • Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation 
  • Project Management & Collaboration: 
  • Act as the GTM media lead, project managing all plans to ensure successful execution of brand campaigns 
  • Gather asset requirements and share best-in-class creative recommendations, clearly communicating needs to Brand Comms and creative partners to ensure fully optimized assets are delivered on time 
  • Partner with the Brand Comms Manager to test and optimize creative assets for performance, leveraging both AI-generated and human-developed content, and champion early adoption of emerging AI creative tools 
  • Manage external media partners and agencies to ensure flawless execution and innovation 
  • TikTok Shop Strategy & Management:  
  • Partner with Ecommerce Manager to execute a comprehensive TikTok Shop growth strategy aligned with brand goals 
  • Guide agency on TikTok Shop paid media and affiliate program strategies  
  • Stay ahead of platform updates, trends, and algorithm changes to maximize visibility and sales 
  • Budget Management:  
  • Manage and reconcile budgets monthly. Monitor performance and adjust budgets to optimize for key business metrics 
  • Reflect and monitor updates to upper-funnel tactic budgets across internal and external documentation. Adjust budgets based on performance and recommend creative iterations as necessary 

 What You Have: 

  • 5-7 years of experience in full-funnel media planning or a related role 
  • Strong understanding of upper-funnel media channels and digital marketing metrics 
  • Deep expertise in Meta, TikTok, and TikTok Shop; hands-on keyboard experience is preferred 
  • Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments 
  • Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics 
  • Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery 
  • Exceptional project management and organizational skills 
  • Excellent communicator, able to translate performance insights into strategic recommendations for leadership and cross-functional teams 
  • Ability to work effectively in a fast-paced, collaborative environment 
  • Fully embodies our core SmartyPants cultural values of Smart, Simple, True, Together 

 What you’ll get: 

  • Robust benefits package with employer contribution 
  • Monthly wellness perks 
  • Flexible work hours 
  • FREE SmartyPants Vitamins plus a friends & family discount 
  • Dog-friendly office 
  • Casual dress code & open office environment 
  • Volunteer opportunities 
  • A rewarding career at a company with a strong mission, great culture, and super fun, passionate people 

About Us: