Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Customer Success Manager for GSA

Smartlyio · Chicago, Illinois

As a Customer Success Manager at Smartly, you'll take ownership of our global customers from the first week on, give consultative advice, scope and drive long-term success and drive customer satisfaction. You will act as both a strategic and operational partner to Smartly’s global clients, functioning as a crucial link between them, the digital platforms and Smartly. You get the seat in the cutting edge of the fast-paced online marketing industry, which allows you to learn super fast about growing and nurturing your own book of business, managing customer relationships with global clients, and scaling the operations of an ambitious growth company.

As a Customer Success Manager at Smartly you will...

  • Manage and grow your book of business across key digital platforms like DV360, TikTok, YouTube and Meta
  • Build trust-based relationships with day-to-day and senior client and partner stakeholders
  • Guide Smartly adoption to improve client stickiness, efficiency, and performance
  • Drive strategic alignment by translating customer goals into platform outcomes and tailored success plans
  • Drive operational success by establishing clear operating rhythms (kickoffs, weekly check-ins, QBRs), roles/responsibilities, and escalation paths
  • Improve customer day-to-day execution by standardizing workflows, defining success metrics, and ensuring teams know how to use Smartly effectively
  • Partner cross-functionally with Product, Engineering, Client Partners, Creative Services, and Product Marketing to solve customer challenges and share feedback that helps improve the product
  • Act as a consultative partner, bringing industry insights, platform best practices and Smartly recommendations to customer conversations
  • Partner with internal teams to troubleshoot issues, remove blockers, and keep launches and key milestones on track
  • Monitor account health signals (adoption, support trends, product usage) and proactively address risks to ensure consistent delivery
  • Contribute to team initiatives that improve customer workflows, internal processes, or customer engagement
  • Maintain and develop strong knowledge of Smartly tooling and digital marketing to continuously help solve customer problems
  • Support commercial and strategic conversations with customers through QBRs, proposals, partnership expansions, and roadmap discussions (in partnership with internal stakeholders as needed)

We are looking for you if you...

  • Have 3–5+ years of digital marketing experience (paid social and/or Google), ideally within SaaS, MarTech, or AdTech in a customer-facing role
  • Have experience managing a portfolio of accounts and driving measurable customer outcomes
  • Have a deep understanding of paid social, Google, and the broader digital advertising ecosystem (Meta, TikTok, YouTube, Pinterest, etc.)
  • Are comfortable addressing technical challenges and partnering with technical teams when needed
  • Are skilled in translating complex goals into strategic plans that drive adoption, retention, and growth
  • Have a track record of improving operational processes for customers (workflows, stakeholder coordination, launch readiness, and ongoing account rhythms)
  • Have strong communication skills — able to explain complex ideas clearly, tailor messaging across seniority levels, and present to senior stakeholders
  • Are a proactive problem-solver with a growth mindset and positive attitude
  • Are able to work in a hybrid capacity from our New York City office 3 days a week (more if you like)
  • Are able and willing to travel for meetings, conferences and industry events

What We Offer You...

  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more…

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!
 
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

#LI-Hybrid

 

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.


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