Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Contract Graphic Designer

Sleepdoctor · Seattle

Contract Graphic Designer

at Sleep Doctor

About Us

At Sleep Doctor, we’re helping millions wake up rested and ready. As the most trusted name in sleep health, we make better sleep possible with proven support, clear answers, and hands-on care that fits real life. Across our brands—SleepDoctor.com, SleepFoundation.org, and SleepApnea.org—we combine clinical expertise with consumer-first experiences to help people understand their sleep, tackle real challenges, and wake up to healthier, more energized lives. If you’re passionate about making better sleep possible—and want to help reshape the future of sleep care—we’d love to meet you.

About The Role

We are hiring a part-time contract Graphic Designer to join our creative team. 

In this hands-on role, you will be the visual storyteller for our targeted marketing efforts. You will primarily focus on creating high-performing visual content for social media advertising, while also supporting the broader team with website assets, email marketing imagery, and physical collateral. You will collaborate with marketing, content, and product teams to convert written ideas into designs that connect with our audience and drive engagement.

What You'll Do

  • Act as a source of creative inspiration for all marketing campaigns and collateral
  • Design compelling content for targeted marketing ads on social media platforms (Instagram, Facebook, TikTok, etc.) that engages, informs, and inspires our audience.
  • Collaborate with the marketing team to test visual concepts and iterate on designs based on performance data and company KPIs.
  • Create eye-catching website banners and promotional graphics that align with current campaigns and seasonal initiatives.
  • Design email templates and imagery to support our newsletter and retention marketing campaigns, ensuring a cohesive visual identity across all digital touchpoints.
  • Develop in-clinic print collateral, such as brochures, posters, and one-pagers, ensuring they meet organizational standards and brand expectations.
  • Ensure all designs strictly adhere to Sleep Doctor’s brand guidelines and maintain consistency across our family of sites and brands.
  • Work independently as well as cooperatively with the team to meet deadlines and manage multiple projects simultaneously in a fast-paced environment.
  • Obtain input from management and stakeholders to ensure designs meet business goals and accurately represent the company’s mission.
  • Duties will change at the company’s sole discretion. You may be asked to perform duties that are outside of this description.

What We Are Looking For

  • 3+ years of professional experience in graphic design, preferably within a creative or marketing agency environment.
  • Availability to work 20 hours per week.
  • A strong portfolio of work that showcases problem-solving capabilities, specifically featuring social media ad creatives and digital marketing assets.
  • Expert-level proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop).
  • Experience in design thinking and an ability to take a concept from ideation to final deliverable.
  • A keen eye for composition, typography, and color theory, with the ability to create visual representations for both electronic and print media.
  • A team player with a relentlessly positive outlook and entrepreneurial spirit.
  • A personable, natural collaborator who demonstrates qualities including communication, empathy, creativity, and attention to detail.
  • Knowledge of and experience in eCommerce or health & wellness is a plus.

Who We Are

  • We play an important role in the health & wellness decisions of our audiences, and it's a responsibility we don't take lightly.
  • We invest thoughtfully to provide the most expert-driven, audience-first experience.
  • We embody rapid, sustainable growth. Run into a challenge or a new opportunity? Everyone on the team rolls up their sleeves and digs in.
  • We're going to push you to ask big questions and find bold answers. Everyone has a seat at the table, regardless of their title or job description.
  • In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work. Our newly renovated office remains open five days a week to those who thrive in a traditional office environment.
  • We love a good celebration! We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate's.

Compensation Range

$40 - $60 / hour. Note that final compensation is subject to the candidate's specific qualifications and location, as well as the needs of the company.

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.