Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Key Account Manager (Beauty) - France

Sharkninjaoperatingllc · Paris, France

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

As we continue to grow, we are for a Key Account Manager (beauty) to join our French sales Team. Position based in out Paris offices (3 days a week) 

OVERVIEW 

The Key Account Manager – Beauty Channel is responsible for building our presence in the beauty ecosystem from the ground up. This is a high impact, entrepreneurial role for a commercially driven talent who can open doorsbuild a new channel, and scale it fast. You will identify, prospect, and win strategic partners in the selective beautypremium retailpharmacy chains, and beauty eretail environments. You will own the commercial relationship endtoend, while building a scalable model for longterm growth. This is not a maintenance role, it is a channel creation mission, ideal for someone who thrives in 0→1 environments. 

Key Responsibilities

  • Channel Creation & Business Development
  • Define and execute the Beauty Channel strategy for SharkNinja (target accounts, segmentation, priorities) 
  • Prospect and acquire new customers across selective beauty, premium lifestyle, specialty retailers, pharma groups, and e-beauty pure players. 
  • Build a strong pipeline of opportunities and systematically convert prospects into active customers. 
  • Lead the endtoend sales cycle: outreach - pitch - negotiation - contract - onboarding - activation. 

Commercial Ownership

  • Build customized business plans for each partner: assortment, pricing, profitability, sellout strategy, and activation roadmap. 
  • Negotiate annual agreements, trading terms, and visibility packages to unlock sustainable growth. 
  • Own forecasting, budgeting, and followup execution with excellence and accuracy. 
  • Monitor stock levels, and promotional performance.

Beauty Expertise & Category Development

  • Collaborate with Marketing and Category teams to adapt messaging, visuals, POS materials, and product storytelling to beauty codes. 
  • Support customer teams on beauty advisor traininginstore demonstration strategy, and premium merchandising. 
  • Activation & Retail Excellence
  • Build and execute retail activation plans with partners: product launches, animations, and instore storytelling. 
  • Ensure flawless online & offline presence (SEO basics, product content, imagery, ratings & reviews). 
  • Pilot sell-out performance and adjust plans in real time. 

CrossFunctionalLeadership 

  • Work closely with Marketing, Digital, SS&A, Supply Chain, Finance to ensure seamless customer experience. 
  • Bring category insights, market trends, and competitive intelligence to influence internal strategy. 
  • Represent the Beauty Channel internally and advocate for its acceleration. 

Profile & Qualifications 

  • 3 to 6 years in a commercial role:  
  • Fluent French and English 
  • Key Account Management, 
  • Business Development, 
  • Sales in Beauty, Premium Retail, Lifestyle Tech, Wellness, or Consumer Goods. 
  • Strong experience in new business acquisition  
  • Experience in a premium environment with high expectations in execution and brand perception. 
  • Skills 
  • Excellent prospecting and negotiation skills; able to engage and convince new partners quickly. 
  • Ability to build business plans, manage P&L drivers, and analyze sell-in/sell-out data. 
  • Strong understanding (or strong appetite to learn) of beauty retail mechanics: merchandising, animations, storytelling, consumer journey. 
  • Comfort working crossfunctionally and influencing without authority.  
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