Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Amazon Media Manager, IT/ES

Sharkninjaoperatingllc · Milano, Italy

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

Media Manager, Amazon Europe (SharkNinja) 

OVERVIEW: 

The Amazon Marketing Team within SharkNinja drives our products through the Amazon platforms across Europe – from setup, content, optimisation and creative positioning through to driving demand and awareness.  We strive to deliver best in class content and seamless customer journey that translates into high visibility, strong conversion and long term brand growth.    

We’re seeking a strategic and performance-driven Digital Media Manager to own demand generation with the Amazon Advertising eco system.  This role is not about just managing advertising but actively creating solutions and strategies that drive profitable growth.  You’ll take full ownership of Amazon media strategy and execution, partnering with internal teams, cross function teams and agency partners to deliver measurable profitable growth.    

What You'll Do:

  • Strategy Development: Own the strategic roadmap for Amazon paid media, aligned with business priorities and growth targets 
  • Campaign Management: Plan, launch, and optimise campaigns with agency partners across Amazon DSP, AMS and emerging Amazon formats.  Leverage AMC data to identify customer behaviours, map conversion paths and refine audience targeting.   
  • Performance Ownership: End to End accountability for performance across the Amazon Media funnel from awareness to conversion to repurchase.   
  • Analytics and Reporting: Obsess over performance dashboards, track KPIs, and translate insights into actionable strategies. Communicate results clearly to stakeholders at all levels. 
  • Data Obsessed: Live in the data. Use insights from AMC, Retail Analytics, and internal BI to find opportunities, kill inefficiencies, and scale winners fast. 
  • Budget Management: Own and optimise media budgets, ensuring efficiency, growth, and ROI. 
  • Conversion Optimization: Partner with content, creative and UX teams to test messaging, imagery, and landing experiences that move the needle. 
  • Market and Competitor Intelligence: Stay ahead of market trends, category shifts, and competitor tactics. Actively shape how SharkNinja shows up on Amazon. 
  • Agency and Partner Management: Direct external agencies and partners with clarity and accountability. Set clear objectives, KPIs, and performance thresholds. 
  • Cross-Functional CollaboraAptostion: Work hand-in-glove with Amazon sales, content, brand, creative, and regional and global media teams to ensure aligned execution and feedback loops. 
  • Innovation & Testing: Run a continuous test-and-learn agenda across audien