Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

PR & Influence Assistant Manager

Samsung · Dubai, UAE

On-site

Position Summary

Role and Responsibilities

We are a Great Place to Work – Certified™

The Great Place to Work® model is the world’s most researched, accepted, and sustainable definition of a great workplace from an employee’s point of view. It is a comprehensive framework encompassing the overall employee experience ecosystem.

We are building a High-Trust, High-Performance™ Culture, and we want you to join us!

Snapshot of Your Day!

We are looking for a talented PR & Influence Assistant Manager for our Dubai office. In this role, you will support the execution of public relations and social media activities within the Corporate Marketing team across Samsung Gulf. You will be responsible for coordinating PR initiatives, supporting media engagement, and implementing communication plans in line with the annual marketing calendar, under the guidance of the Senior PR Manager.

How You Will Make An Impact:

  • Support day-to-day PR, media, and social activities across GCC markets in line with campaign objectives. 

  • Coordinate media outreach and prepare press materials, including press releases, media kits, and interview briefs.

  • Collaborate with internal teams to gather input for PR and social storytelling, and assist with campaign execution. 

  • Help manage relationships with media partners, agencies, and external stakeholders. 

  • Assist with planning and executing press events, product launches, and media engagements. 

  • Monitor news and social media coverage, and prepare summary reports on brand exposure and public sentiment. 

  • Assist with crisis communication preparation by coordinating internal approvals and ensuring messaging alignment. 

  • Ensure all communication activities adhere to corporate guidelines and brand tone of voice. 

  • Support PR activities with budget tracking, agency coordination, and administrative follow-up.

Skills and Qualifications

What You’ll Need:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field from an accredited university.

  • 5–7 years of experience in PR, either in an agency or client-side role.

  • Minimum two years’ experience in a reputable PR agency.

  • Strong understanding of PR, media relations, and corporate communications.

  • Experience in influencer management.

  • Familiarity with social media trends and management.

  • Excellent coordination, communication, and stakeholder management skills.

  • Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.

  • Detail-oriented with strong writing and content development skills.

  • Collaborative mindset and ability to work cross-functionally.

  • Strong business acumen and consultative approach to decision-making.

  • Excellent communication skills in both English and Arabic.

  • Willingness to travel to other countries as needed.

Why You’ll Love Working with Us?

  • Competitive salary and performance-based incentive plan for all levels

  • Flexible working hours schedule

  • Visa, a Top-Tier medical insurance plan, and life insurance

  • 22 days of paid annual leave plus public holidays

  • An additional day off for your birthday!

  • Yearly air ticket allowance & monthly parking allowance (if applicable)

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