Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Development Representative

Roller · Austin, Texas

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 300+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way. We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

 

About the Role

We’re on the lookout for a Sales Development Representative (SDR) who has an interest in working inbound leads to help grow our sales pipeline. Reporting to the Director of Business Development, you’ll be the front-line connection with prospects, mastering the sales process and qualification and setting our Account Executives up for success. This role is a hybrid (in-office/remote) position that involves researching, initiating and maintaining relationships, and capitalizing on every opportunity to foster growth. 

What You'll Do

  • Manage and qualify all inbound leads from marketing channels, responding promptly to ensure a smooth intake process and seamless handoff to the sales team.
  • Promptly engage with inbound inquiries to ensure a smooth and efficient intake process for potential ROLLER customers.
  • As the first point of contact for potential customers, create a positive, professional, and lasting first impression that reflects ROLLER’s commitment to exceptional service.
  • Generate new business leads through inbound opportunities via calls and emails.

About You

  • You are based in Austin, and excel in a hybrid work environment, balancing in-office collaboration and remote productivity.
  • While 1-2 years of SDR experience in the B2B SaaS industry is a plus, we welcome candidates who show potential, drive, and a passion for sales even if they are new to the role.
  • A proven track record of meeting or exceeding quotas, with a solid grasp of qualification frameworks like MEDDICC or BANT. Experience with Salesforce, HubSpot, or similar CRM platforms is a big plus, as is proven success running outbound sales strategies.
  • Exceptional communication and interpersonal skills are second nature to you—you know how to build strong relationships and communicate clearly with both clients and team members.

Your Qualities

  • Hard-Working & Resilient: You embrace challenges and persist through setbacks, seeing every obstacle as a chance to grow and improve.
  • Creative & Intelligent: You approach problems with a fresh perspective, constantly bringing innovative ideas to the table and solving complex issues with ease.
  • Adaptable: You thrive in fast-paced environments, easily shifting gears when priorities change.
  • Coachable: You’re hungry to learn and grow, receptive to feedback, and quick to implement new strategies to elevate your performance.
  • Positive & Collaborative Attitude: You bring energy and enthusiasm to your work. When things get tough, you maintain a positive attitude and roll with the punches.

 

Perks!

  • Attractive compensation package.
  • You get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
  • Paid time off (PTO), sick days, and local paid Holidays.
  • 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
  • 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers.
  • 401(k) plan with 5% employer matching.
  • Free gym access, weekly Wednesday team lunches, Friday happy hours, and monthly pub lunches to stay connected and have fun.
  • Celebrate together at our mid-year and end-of-year parties!
  • Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
  • Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more.
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
  • Individual learning and development budget plus genuine career growth opportunities as we continue to expand!

Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment
#LI-hybrid