Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Marketing Specialist

Rimestechnologies · New York, New York

About Rimes

Rimes provides enterprise data management solutions to the global investment community. Driven by our passion for solving the most complex data problems, we provide our clients with investment intelligence that powers more than US$75 trillion in assets under management annually. The world’s leading institutional investors, asset managers and service providers rely on Rimes to help them make better investment decisions using accurate information and industry-leading technology.

The Opportunity:

We are looking for a creative Marketing Specialist to join our global Marketing team. In this role, you will support regional go-to-market initiatives that drive awareness, engagement, and pipeline growth through close collaboration with cross-functional teams including Sales, Account Management and Product. If you are passionate about working in a collaborative, fast-paced environment and turning your creative ideas into action, this is the role for you.

Responsibilities:

  • Plan and execute a range of regional marketing programs, including client roundtables, executive dinners, industry conferences, and digital events.
  • Partner closely with regional teams to activate account‑based marketing (ABM) campaigns that support priority accounts and pipeline goals.
  • Localize and adapt global campaign assets to fit regional messaging, cultural context, and market priorities.
  • Research, evaluate, and negotiate with external vendors, managing timelines and deliverables to ensure smooth program execution.
  • Coordinate all aspects of event logistics, including venue management, vendor coordination, attendee communication, budget tracking, and on-site/virtual support.
  • Collaborate with the digital marketing team on multi‑channel outreach (email, LinkedIn, website) to drive event attendance and campaign engagement.
  • Track and report on key program metrics — such as registration, attendance, engagement, leads, and influenced pipeline — providing data-driven insights to optimize future activities.

Requirements:

  • 3–5 years of B2B marketing experience, ideally within financial services or technology sectors.
  • Strong understanding of B2B marketing tactics, including demand generation, ABM, remarketing, and event-based programs.
  • Proven project and stakeholder management skills, with the ability to balance multiple initiatives and deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills, with strong attention to detail and the ability to tailor messaging for diverse audiences.
  • Experience analyzing campaign and event performance data and translating insights into actionable recommendations.
  • Proficiency with marketing technology platforms, such as:
    • Salesforce
    • Pardot
    • Zoom
    • ABM platforms
    • Marketing databases
    • LinkedIn marketing tools
    • Agentic AI tools that support planning, content creation, and workflow automation
  • Strong vendor and budget management abilities, with hands‑on experience coordinating logistics for in‑person and virtual events.

Compensation: Competitive pay and bonus eligibility

Salary Range: $85,000.00 - $95,000.00

Work Life Balance: Flexible hybrid work environment

Only selected candidates will be contacted for interviews. We appreciate your understanding. Thank you for considering a career with us.

Rimes is committed to promote the values of diversity and inclusion throughout the business. Whether it’s through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.

Visit our Careers page to see our complete listings.