Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

Procaresolutions · Denver, CO

About Procare

For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children.  We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.

Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds.   

A Little About the Role 

 We are looking for a highly motivated, results-oriented Business Development Representative (BDR) who thrives on competition and has a genuine passion for sales. This is a heavy outbound role, requiring a proactive approach to identifying and nurturing potential leads.  In this role, you will partner with Software Consultants to pursue new business opportunities while building and nurturing relationships. 

What you’ll do:

  • Lead Generation: Proactively identify and research potential clients within the target market using various tools and strategies. 
  • Outbound Prospecting: Conduct high-volume outbound calls, emails, and social media outreach to generate new business opportunities to schedule product demonstrations and presentations for potential clients 
  • Qualification: Qualify leads through effective questioning and needs analysis to ensure alignment with our product offerings and communicate the value propositions of our SaaS and fintech products 
  • Relationship Building: Establish and maintain relationships with key decision-makers, understanding their needs and positioning our solutions to meet their business objectives. 
  • Pipeline Management: Maintain accurate and up-to-date records of all sales activities in the CRM system, ensuring a healthy pipeline of prospects. 
  • Collaboration: Work closely with the sales team to transition qualified leads and support the overall sales process. 
  • Performance Metrics: Meet and exceed monthly and quarterly targets for lead generation and appointments set. 
  • Continuous Learning: Stay updated on industry trends, competitive landscape, and product knowledge to effectively position our offerings. 

Our ideal candidate will have: 

  • 1 - 2 years' experience in outbound sales, preferably in the SaaS or fintech industry 
  • Bachelor’s degree in Business, Marketing, or a related field is preferred 
  • Understanding of SaaS-based solutions and fintech products 
  • Excellent communication, negotiation, and interpersonal skills 
  • Self-motivated and goal-oriented with a track record of meeting or exceeding sales targets 
  • Proficiency with CRM software and sales tools such as Salesforce and Salesloft 
  • Exceptional pipeline management and organizational skills 
  • Ability to handle objections effectively  
  • Competitive, driven, and passionate about sales 
  • Bilingual in Spanish a plus 

Why Procare?

  • Excellent comprehensive benefits packages including: medical, dental, & vision plans
  • HSA option with employer contributions
  • Vacation time, holidays, sick days, volunteer & personal days
  • 401K Plan with employer match and immediate vesting
  • Employee Stock Purchase Plan
  • Employee Discount Program
  • Medical, Dependent Care, and Transportation FSA Plans
  • Company paid Short and Long-Term disability and Life Insurance
  • RTD EcoPass for all Denver employees
  • Tuition Reimbursement and continued Professional Development
  • Fast paced, high energy workplace environment in prime downtown location
  • Regular company provided meals
  • Clear career development plans for the Sales organization
  • Procare believes in progressive sales plans for high performers

Salary

$21 hour DOE + commission

Location

This position is based in our Denver, CO office. We are currently in a hybrid in-office/remote working model based on business needs. Candidates must be willing and able to work from our Denver, CO office a minimum of 3 days a week.

 

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