Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

US - SALES ASSOCIATE

Primark · Philadelphia, PENNSYLVANIA, us

Because you matter

People are at the heart of what we do, so it’s essential that we provide you with the right environment to perform at your very best. We offer benefits that put you first:

  • Salary: we offer a competitive starting base pay with $0.50 increases at 6 months and 12 months of employment
  • Balance: Plan your life outside of work with set schedules and guaranteed hours
  • Paid time off: Earn paid time off for every hour you work, inclusive of part time roles
  • Discounts: Use your in-store employee discount across our fabulous range
  • Development: Grow your career with our development programs and career paths
  • Retirement: Secure your future with our generous 401K Retirement Plan & Company Match
  • Workspace: Enjoy our best in class back of house colleague workspace
  • Support: Explore our well-being initiatives and employee assistance programs

What will I be doing?

As a Sales Associate, you’ll be making our customer’s day, every day. Here’s what this looks like in action:

  • Providing customers with an amazing experience as you help them with things like sizes or styles, purchases, or returns
  • Setting up a good-looking shop floor with full shelves, tidy fitting rooms and all the latest fashions, as well as keeping a tidy and well-organised stockroom
  • Delivering a fast, friendly, efficient experience at till points, processing queries, voids, and returns.
  • Receiving, unpacking and checking off new deliveries. Getting our products on to the shop floor and ensuring they’re all correctly priced - all while making sure everything meets our high standards

Who you are:

  • We love to delight our customers with amazing in store experiences and that starts with you! Here’s what we need:
  • You’re passionate about people and creating those amazing experiences
  • You’re honest, a strong communicator who can also listen, share ideas and get involved where needed
  • You’ve got good organisational skills and attention to detail
  • You’re a team player with high levels of motivation, a positive attitude and willingness to learn
  • You’re interested in fashion and the latest looks
  • Ideally, you’ve got some experience working within a busy retail environment

To join us, apply today!

The starting base hourly rate for this role is: $xx.xx

This role is eligible for a $0.50 increase at both 6 months and 1 year of continued employment at Primark.

The pay rate offered for this role is based on the candidate’s geographic region of work.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

 

 

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email [email protected] with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

 

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