Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Manager, Business Development Representatives - Toronto

Owner · Toronto

About Owner.com

Owner is the AI growth system for local restaurants.


Our AI continuously improves SEO, marketing, and online ordering to grow first-party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.


Owner is like having an army of engineers and marketers on your side, just like the big chains.


Our vision

We’re starting by helping independent restaurants succeed online.


But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.


Once we nail the solution for restaurants – we’ll scale it into every other local business type.


In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.


Read our Series C memo here →



Our traction

Since 2020, we've generated tens of millions in revenue and processed over half a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website.


More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.


Our team

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.


We’ll be scaling even faster in 2026 to keep pace with our customer growth.


Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.


Why we are looking for you


Owner.com is looking to hire an accomplished Business Development Manager to join our growing revenue team. This role is best suited for people who are passionate about helping small businesses grow, have a track record of sales and leadership excellence and are committed to building trusting relationships with restaurant owners. 


This role requires 5 days in office based out of our 185 Spadina Ave office location.

The impact you will have

  • Build and lead a world-class team of sales and business development representatives

  • Become an expert in our product and the industry so that you can coach your team to advise restaurant owners in a high-trust manner

  • Lead from the front by co-selling with your reps (we don’t hide behind Gong)

  • Coach and develop your team based on their unique strengths

  • Inspire your team to be great for themselves and for our customers

  • Identify opportunities in the business and execute projects to improve our sales system

  • Partner and collaborate successfully with cross-functional teams

  • Level up consistently by reading, listening to podcasts, and learning from your teammates and peers

Minimum requirements

  • Direct first line management experience in the software industry (SMB preferred)

  • Strong followership and references - your reps will sing your praises when asked

  • History of personal and professional excellence

  • Lifelong learner mindset and commitment to professional growth and development

  • Consultative, customer-first sales approach

  • You thrive while working in a fast-paced environment where change is common

  • Excellent written and verbal communication skills

  • Experience with restaurants (selling to or working in!) is a huge plus

Pay and benefits

  • The estimated yearly total cash compensation for this role is $165,000 base + $65,000k variable ($230,000 OTE CAD) & uncapped commission, coupled with a generous equity pre-IPO equity package

  • Other benefits include comprehensive health coverage, unlimited PTO, plus extra fun perks!

🚩 Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information.  If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.