Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior User Acquisition Expert

Outfit7 · ljubljana

Full-funnel UA is your playground, and you know every corner — from big-picture vision to hands-on execution. You live for the challenge of managing and optimizing campaigns, squeezing every ounce of performance from every channel. Data isn’t just numbers to you — it’s the map to your next breakthrough, guiding cross-functional collaboration and sparking ideas that scale. Ready to transform traffic into traction and planning into unstoppable growth? Then get in touch!

In this role you will

  • Execute user acquisition (UA) strategies for games at all stages of development, including prototyping, soft launch, and global release — with a focus on titles driven by in-app purchases (IAP) or subscriptions.
  • Manage the UA strategy for each product based on its specific goals and lifecycle stage.
  • Plan, launch, and optimize UA campaigns to meet key performance indicators (KPIs) and drive scalable growth.
  • Collaborate closely with product, creative, and analytics teams to design and execute tests that enhance both user acquisition effectiveness and overall product performance.
  • Analyze campaign performance data to uncover insights and continuously improve both UA efficiency and return on investment.
  • Stay informed on industry trends, emerging platforms, and market shifts in order to proactively identify opportunities and mitigate potential risks.
  • Share knowledge, insights, and best practices across teams to support personal and collective growth in UA capabilities.
  • Candidate with experience as a lead would be considered in a hybrid role, also leading a small team of User Acquisition experts.

What we’re looking for

  • Deep understanding of user acquisition strategies and best practices within the mobile app ecosystem.
  • Strong passion for performance marketing, with a focus on data-driven growth.
  • Analytical mindset with the ability to extract actionable insights, identify trends, and detect anomalies in complex datasets.
  • Solid grasp of predictive models such as Lifetime Value (LTV) and Return on Ad Spend (ROAS).
  • Skilled at setting clear priorities based on potential impact and business value.
  • Strong communication skills, with fluency in English, both written and spoken.
  • Nice to have: Ability to manage not only your own responsibilities, but also those of a broader team.

Your experience

  • 5+ years of hands-on experience in user acquisition for in-app purchase (IAP) or subscription-based mobile games or apps.
  • Proven track record of managing products through multiple lifecycle stages — from prototype and soft launch to global launch — is a strong advantage.
  • Demonstrated success in optimizing campaigns toward Return on Ad Spend (ROAS).
  • Experience in managing and scaling campaigns across a variety of channels, including Meta, Google Ads, TikTok, - Apple Search Ads (ASA), and ad networks, and in working with mobile measurement partners (MMPs).
  • Familiarity with privacy regulations and data limitations, including experience optimizing campaigns without access to user-level data on post-install events/ROAS.
  • Experience in leading a team of other UA experts is a plus, but not a requirement.

What we offer

  • Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probationary period.
  • Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
  • Participation in attractive projects.
  • Development opportunities through training, seminars, and conferences.
  • Choice of sport, fitness, educational, and entertainment activities outside of work.
  • Healthy meals in the office.
  • Flexible working hours.
  • 24 days of paid vacation.
  • Participation in a discretionary bonus plan.
  • Christmas bonus (subject to internal company policies).

Povzetek delovnega mesta:

Strokovnjak za pridobivanje uporabnikov IV. (M/Ž)

Zahtevane so izkušnje iz področja podatkovne analitike. Sklenitev delovnega razmerja nudimo za nedoločen delovni čas s šestmesečnim poskusnim delom v podjetju Ekipa2 d.o.o., s sedežem v Ljubljani. Rok za prijavo: 31.3.2026.

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