Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Creative Specialist

OurAssistants · Philippines

Location: Work from Home
Type of Employment: Full-time
Work Shift: US Business Hours

About Us

At OurAssistants, we connect U.S.-based businesses with highly skilled creative and operational professionals. We help brands strengthen their digital presence, maintain visual consistency, and scale through dependable remote talent. Learn more at ourassistants.com.

About the Role

We are seeking a highly skilled Creative Specialist with proven experience supporting U.S.-based brands. This role focuses heavily on content creation, including both video and graphic production, for digital marketing, social media, and website campaigns.

The ideal candidate is an expert in Canva (or comparable creative tools), understands U.S. marketing standards, and can independently produce scroll-stopping visuals and engaging short-form videos. You should be comfortable taking creative direction and translating it into polished, high-performing content.

Key Responsibilities

Content Creation (Video & Graphics)

  • Create engaging short-form videos for platforms such as Instagram, Facebook, LinkedIn, and YouTube Shorts.

  • Design high-quality graphics for social media posts, ads, and campaigns.

  • Produce branded marketing assets aligned with U.S. audience expectations.

  • Repurpose content across multiple formats and platforms.

Social Media & Campaign Support

  • Develop creative assets for product launches, promotions, and announcements.

  • Collaborate with marketing teams to align visuals with campaign goals.

  • Optimize content for engagement and platform performance.

Website & Digital Assets

  • Design website banners, landing page graphics, and email visuals.

  • Maintain consistent brand identity across all digital touchpoints.

  • Support visual updates to marketing funnels and content pages.

Brand & Creative Standards

  • Ensure all designs follow brand guidelines and maintain visual consistency.

  • Contribute ideas for improving brand presence and content performance.

  • Stay updated on U.S. digital trends and content styles.

Qualifications & Requirements

  • Minimum atleast 2 years of experience in digital design and content creation.

  • Proven experience supporting U.S. based clients or brands.

  • Expert-level proficiency in Canva (required) and familiarity with Adobe Creative Suite or other creative tools.

  • Strong experience in video editing for short-form and marketing content.

  • Solid understanding of U.S. social media trends and audience behavior.

  • Strong creative eye for design, layout, typography, and motion.

  • Ability to manage multiple projects and deadlines independently.

  • Excellent communication and collaboration skills.

Additional Requirements

  • Must be currently residing in the Philippines or Latin America.

  • Must have a stable internet connection and a remote-ready workstation.

Compensation and Benefits

  • Competitive salary based on experience

  • Permanent remote setup

  • Growth opportunities within creative and marketing teams

  • Collaborative and forward-thinking work environment

Originally posted on Himalayas