Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Brand Executive

Oribe · Seattle

Oribe Hair Care has set the standard for professional hair care within the prestige market. Blending innovative formulations, top‐performing products, award‐winning packaging and unparalleled education, Oribe has become a renowned beauty authority for experienced stylists and taste‐driven consumers alike. These are the products of the hair‐obsessed.

The role:

The Brand Executive is a field sales position responsible for driving business, brand loyalty and brand recognition in a defined, geographic territory through both new business development and existing business growth strategies.

The territory is Metro Seattle and the state of Montana.

At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a competitive salary range of $70,000 - $73,205 plus bonus and car allowance.

 

What you will do:

The Brand Executive works together with an account team to grow territory and salon sales through product education sell-in and sell through strategies, business consultation, merchandising, promotions and relationship management.

The Brand Executive reports into the Regional Sales Manager for their specific, geographic territory and has predetermined targets for both new business development and growth of existing accounts.

  • Create a powerful, trusting relationship with salon owners, stylists and employees
  • Rotation management inclusive of both existing and new business development
  • Maintain funnel of potential new business
  • Work with Regional Brand Managers to determine and support sell-in and sell-through strategies at a salon-by-salon level
  • Deliver highest quality in-salon presentations and product classes
  • Launch new salons and retail accounts
  • Meet new business goals
  • Sell in new products to existing salons
  • Achieve individual revenue goals by educating and consulting with the salon owners, managers, and stylists
  • Support retail segment sales through merchandising and promotional activity.
  • Manage a systematic meeting schedule for assigned accounts.
  • Execute strategic education plans for each salon in territory of focus accounts.
  • Promote, plan, coordinate and help execute regional and national company-sponsored, business development and educational events
  • Attend all company provided meetings and trainings
  • Overnight travel up to 75%

What you will need:

  • Bachelor's degree or minimum of 3-5 years of relevant sales and retail experience.
  • Candidates with outside sales and salon industry experience preferred
  • Strong communication and presentation skills
  • High sales drive
  • Ability to prospect and close new business
  • Strong negotiation skills
  • Strategic and analytical thinking
  • Service oriented
  • Adaptable to working with and educating various personality types
  • Competitive and collaborative
  • Computer Skills: Word, Excel, Outlook, and general comfort with new programs

 

How we work: Having been selected among the World's Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and create our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).

Kao USA is an Equal Opportunity Employer, including disabled and veterans.

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