Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Agency Director

Optimove · New York City

Revenue

At Optimove, we believe people are capable of more than a single job description. You’re not hired just to fill a position- you’re empowered to shape it, grow it, and make it your own.
We call this being Positionless.
And Positionless isn’t just our culture. It’s our product.
Optimove is the creator of Positionless Marketing, an AI-powered platform that gives every marketer the power to analyze, create, launch, and optimize independently. The result is faster execution, deeper personalization, and 88% greater campaign efficiency.
Recognized as a Visionary in Gartner’s Magic Quadrant, we partner with leading brands like Sephora, Staples, and Entain. Today, more than 550 Optimovers across NYC, London, Tel Aviv, Scotland, Brazil, Estonia, and beyond are building the future of marketing together, in an environment that actively encourages ownership and growth, with two out of every three managers promoted from within.
If you’re looking for a place where you can do more, be more, come grow with us.

 

The Agency Director fills a critical role at Optimove, leading the Services side of Optimove’s Services-First sales initiative within Sales. This role is responsible for embedding Services as a core part of Optimove’s commercial motion- supporting pre-sales activities, leading hands-on delivery for the first customers' onboarding to a new offering, and owning the post-sale client relationship, including leading ongoing work with the client and acting as a primary point of contact to ensure long-term success and satisfaction, and eventually building and leading a dedicated Services-First team as the initiative scales.
If you have a consulting or professional services background, strong customer-facing and commercial experience, and the ability to build something from the ground up while staying hands-on, this role offers a unique opportunity to shape a new strategic growth lever at Optimove.
Interacting closely with Sales, Services, Customer Success, Product, and senior customer stakeholders, this role requires a strong mix of analytical thinking, commercial acumen, delivery excellence, and leadership. This position provides exposure to strategic enterprise deals, high-level executives, and the opportunity to design and scale a new Services-led GTM model within a fast-growing global organization.

Responsibilities
  • Act as the Services lead for Optimove’s Services-First GTM initiative, owning Services involvement across the full customer lifecycle- from pre-sales through delivery and scale, as well as leading the ongoing client engagement post-sale and managing the client relationship.
  • Partner closely with Sales to support pre-sales discovery, solution design, and deal structuring. Define services scope, packaging, and value articulation, and participate in strategic commercial discussions to support deal success and revenue growth.
  • Take a hands-on role in onboarding and delivering services for the first wave of Services-First customers, ensuring strong execution, early value realization, and customer satisfaction.
  • Build and refine the Services-First offering, including service packages and engagement models, delivery frameworks, best practices, and success metrics.
  • Serve as a key feedback loop between Sales, Services, Product, and Customer Success to continuously improve the offering.
  • Once scale is achieved: Build, lead, and mentor a dedicated Services-First team.
  • Work cross-functionally to ensure alignment, strong execution, and consistent messaging across the organization.


Requirements
  • Bachelor’s degree in Marketing , Business or a related discipline.
  • MBA – an advantage.
  • 4+ years of experience in CRM Marketing leadership roles.
  • Marketing, CRM, or MarTech industry experience.
  • Strong customer-facing experience, including interaction with senior and executive-level stakeholders.
  • Demonstrated ability to operate hands-on while also thinking strategically and building for scale.
  • Experience in consulting, professional services, solutions engineering, or customer-facing strategic roles.
  • Proven experience working closely with Sales on complex, high-value enterprise deals- a strong advantage.
  • Experience building, launching, or scaling a new offering, practice, or initiative – a strong advantage.
  • Excellent interpersonal, communication, and presentation skills.

 

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