Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Lead - B2B Marketing

Onrunning · New York City

In short

As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for various wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning.

 

Your Mission

  • Set the strategic course by defining the end-to-end B2B marketing strategy for various channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar
  • Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through
  • Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level
  • Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results
  • Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space
  • Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team.
  • Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems
  • Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes
  • Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives

 

Your Story

  • You bring 8+ years of progressive functional experience in B2B or wholesale channel marketing, within a premium apparel or footwear brand
  • You have 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes
  • You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work
  • You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward
  • You have a deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level
  • You are known for your courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth
  • You have a strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions
  • You are willing to travel up to 30% to On’s global hubs and key accounts

 

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

 

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.