Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

CRM Manager

Omaze · London

Who We Are:
At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love.

Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.

And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 About The Job

We’re looking for a CRM Manager to help shape and scale our lifecycle and automation engine. You’ll play a key role in delivering highly engaging, data-driven, multi-channel communications that elevate the customer experience and drive commercial performance.

This is a brilliant opportunity for someone who loves combining hands-on campaign execution with strategic thinking. You’ll work primarily across email, push, SMS/RCS amongst other channels, partnering closely with Data, Product, Engineering and Creative to deliver best-in-class CRM.

Your work will directly impact repeat participation, customer lifetime value and long-term engagement — helping us raise even more for our charity partners while creating unforgettable winner moments.

🔧 What You’ll Be Doing

  • Owning end-to-end CRM campaign execution — from briefing and segmentation through to build, QA, deployment and reporting

  • Building and optimising multi-channel campaigns and automated customer journeys across email, SMS and push

  • Partnering with Data Science and Analytics to deliver smart segmentation and embed data-led optimisation

  • Collaborating with Analytics to deliver structured A/B testing programmes and turning insights into measurable performance improvements

  • Monitoring and reporting on key KPIs including engagement, retention and revenue contribution

  • Ensuring campaigns meet compliance and brand standards with exceptional attention to detail

  • Collaborating cross-functionally to deliver seamless, personalised customer experiences

  • Contributing to CRM documentation, playbooks and best practice frameworks

  • Staying ahead of industry trends and proactively bringing new ideas to the team

🤩 About You

  • 3–5+ years’ hands-on CRM or ESP experience (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, Adobe Campaign, Optimove, Bloomreach or similar)

  • Proven experience building and optimising multi-channel campaigns and automations

  • Strong understanding of lifecycle marketing, segmentation and trigger-based journeys

  • Experience running structured testing and optimisation programmes

  • Comfortable working in a fast-paced, collaborative environment

  • Exceptional attention to detail and pride in delivering high-quality work

  • Familiarity with HTML for email and QA best practices is a plus

  • Bonus if you’ve worked with AI, automation tools or dynamic content platforms

You’re proactive, organised and excited about building meaningful customer relationships at scale. You combine creativity with commercial thinking and love using data to drive smarter decisions.

🙌 What’s In It For You

  • Generous stock options scheme

  • 25 days annual leave PLUS Bank Holidays

  • Private medical and dental insurance

  • 9% employer pension contributions, when you contribute at least 2%

  • A generous personal learning and development budget each year to use on training courses, conferences and professional memberships

  • Personal equipment budget to work from home

  • Enhanced family leave policies

  • Life assurance of 4x your salary

DEI Statement

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.