Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Sales Manager

Ogury · London

About Ogury

Ogury is a global adtech company powered by Persona Intelligence, its proprietary technology that enables brands and agencies to activate consistent persona-based strategies across channels and drive measurable brand outcomes.
Founded in 2014, Ogury operates in 18 countries with over 500 employees worldwide.

Ogury is a global adtech company powered by Persona Intelligence, its proprietary technology that enables brands and agencies to activate consistent persona-based strategies across channels and drive measurable brand outcomes.
Ogury enables marketers to scale audience strategies with consistency in a fragmented media landscape. By maintaining persona integrity, we help brands activate high-value audiences more efficiently, strengthen campaign performance, and unlock sustainable growth.
 
Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 19 countries.
 
At Ogury, our vision unites us all. But we know that it takes people from all walks of life to come together and make it happen. We embrace and celebrate what makes us different, creating a unique and winning culture where everyone feels safe, has access to the same opportunities, and is excited about bringing their most authentic self to work. Everyday.
 
Together we’re changing the face of adtech with values that inspire excellence, standards that encourage a leadership mindset, and an inclusive workplace where Ogurians are engaged and know they belong.
 
Working at Ogury
At Ogury, we pledge to provide all our team members with an equitable voice across our company and community. We understand that to have Ogurians who are engaged, respected, and who feel proud to belong, means creating a safe space where everyone feels comfortable bringing their most authentic selves to work. Everyday.

The Opportunity

The Sales team in London are tasked with building relationships across global agency networks. We are a dynamic and driven team, passionate about adtech and delivering the very best mobile solutions to our partners and their customers. With the most powerful & unique targeting technology in the market, your mission will be to get our product in front of as many key agency decision makers and play a key role in helping the business reach our revenue targets.

Key Responsibilities

  • Work autonomously to build and grow relationships with key agency groups
  • Book and attend meetings with agency contacts pitching the product, obtaining briefs and contracts
  • Maintain high-level contact and communication with senior executives within the agencies to uncover existing and new opportunities as well as needs for new products to be communicated back to Product Development
  • Provide weekly report of sales pipeline development to the UK Sales Director
  • Ensure all sales and campaign information is correctly inputted on to the CRM
  • Deliver excellent levels of customer service for clients

What you will bring to Ogury

  • Ideally you will have worked in the agency space in a sales or account management position, with a focus on programmatic
  • You are commercially minded with the ability to spot revenue opportunities and educate clients on new revenue and performance models
  • You have solid communication skills, are able to build rapport and confident presenting and negotiating
  • You enjoy working in an autonomous role and are self-motivated
  • Passionate about the adtech space and excited to work with progressive technology
  • You keep up with trends in the industry and enjoy staying ahead of the curve with industry developments

The Opportunity

The Sales team in London are tasked with building relationships across global agency networks. We are a dynamic and driven team, passionate about adtech and delivering the very best mobile solutions to our partners and their customers. With the most powerful & unique targeting technology in the market, your mission will be to get our product in front of as many key agency decision makers and play a key role in helping the business reach our revenue targets.

Key Responsibilities

  • Work autonomously to build and grow relationships with key agency groups
  • Book and attend meetings with agency contacts pitching the product, obtaining briefs and contracts
  • Maintain high-level contact and communication with senior executives within the agencies to uncover existing and new opportunities as well as needs for new products to be communicated back to Product Development
  • Provide weekly report of sales pipeline development to the UK Sales Director
  • Ensure all sales and campaign information is correctly inputted on to the CRM
  • Deliver excellent levels of customer service for clients

What you will bring to Ogury

  • Ideally you will have worked in the agency space in a sales or account management position, with a focus on programmatic
  • You are commercially minded with the ability to spot revenue opportunities and educate clients on new revenue and performance models
  • You have solid communication skills, are able to build rapport and confident presenting and negotiating
  • You enjoy working in an autonomous role and are self-motivated
  • Passionate about the adtech space and excited to work with progressive technology
  • You keep up with trends in the industry and enjoy staying ahead of the curve with industry developments
How Ogury supports you
At Ogury, we believe in taking care of our team members and providing a work environment that supports both professional growth and personal well-being. 
 
While benefits may vary by location, here’s a glimpse of what you can typically expect when you join our team:
- A competitive compensation package
- Comprehensive benefits coverage
- Pension contributions
- Generous holiday and leave allowance, in addition to national holidays
- A strong focus on the well-being of our team members, with access to both physical and mental health resources
- Flexible Working Model: At Ogury, we believe in the power of presence to fuel innovation. Our hybrid approach is centered on two core in-office collaboration days to drive team synergy, plus one additional office day of your choosing to support personal balance. This 3-day baseline ensures strong connection and real-time problem-solving, while allowing for flexibility across the rest of the week.
- And more
 
 
We thank you in advance for your interest in Ogury!
#LI-HP1 #LI-Hybrid
 
 
Our Commitment
At Ogury, we are committed to fostering an inclusive workplace by providing equal employment opportunities to all. We will consider all qualified applicants without discrimination based on any characteristic protected by applicable laws.
 
We are committed to providing an accessible and inclusive candidate experience. If you require accommodations during the recruitment process, please contact us. In accordance with applicable laws, we will work with you to provide reasonable support and ensure a fair hiring process.
 
 
Please note that this position is for an existing vacancy and is open to all qualified candidates.