Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Effectiveness Intern (Salesforce Support)

Ogury · Barcelona

About Ogury
Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.

We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform.

Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 19 countries.

At Ogury, our vision unites us all. But we know that it takes people from all walks of life to come together and make it happen. We embrace and celebrate what makes us different, creating a unique and winning culture where everyone feels safe, has access to the same opportunities, and is excited about bringing their most authentic self to work. Everyday.

Together we’re changing the face of adtech with values that inspire excellence, standards that encourage a leadership mindset, and an inclusive workplace where Ogurians are engaged and know they belong.

Working at Ogury
At Ogury, we pledge to provide all our team members with an equitable voice across our company and community. We understand that to have Ogurians who are engaged, respected, and who feel proud to belong, means creating a safe space where everyone feels comfortable bringing their most authentic selves to work. Everyday.

About the Role

As a Sales Effectiveness Intern, you will play a crucial role in assisting our Sales Effectiveness team with Salesforce-related tasks and initiatives. Your primary focus will be on supporting the commercial teams in leveraging Salesforce to improve efficiency, enhance data accuracy and streamline sales processes.

This internship offers a valuable opportunity to gain hands-on experience in sales operations & effectiveness within the ad tech industry.
About the Role

As a Sales Effectiveness Intern, you will play a crucial role in assisting our Sales Effectiveness team with Salesforce-related tasks and initiatives. Your primary focus will be on supporting the commercial teams in leveraging Salesforce to improve efficiency, enhance data accuracy and streamline sales processes.

This internship offers a valuable opportunity to gain hands-on experience in sales operations & effectiveness within the ad tech industry.
How Ogury supports you
At Ogury, we believe in taking care of our team members and providing a work environment that supports both professional growth and personal well-being. 

While benefits may vary by location, here’s a glimpse of what you can typically expect when you join our team:
- A competitive compensation package
- Flexibility in working hours and location
- Comprehensive benefits coverage
- Meal voucher
- Holiday and leave allowance, in addition to national holidays
- A strong focus on the well-being of our team members, with access to both physical and mental health resources
- And more


We thank you in advance for your interest in Ogury!
#LI-HP1 #LI-Hybrid


Our Commitment
At Ogury, we are committed to fostering an inclusive workplace by providing equal employment opportunities to all. We will consider all qualified applicants without discrimination based on any characteristic protected by applicable laws.

We are committed to providing an accessible and inclusive candidate experience. If you require accommodations during the recruitment process, please contact us. In accordance with applicable laws, we will work with you to provide reasonable support and ensure a fair hiring process.


Please note that this position is for an existing vacancy and is open to all qualified candidates. 

What you will be doing

  • Assist with basic Salesforce administration, troubleshoot user issues, update fields, and maintain dashboards used by commercial teams while supporting data accuracy checks and contributing to ongoing improvements in sales processes and tools.
  • Create and update process documentation, user guides, and tool reference materials to ensure clarity and consistency.
  • Build e-learning modules and training materials using the assigned platforms; support onboarding and tool adoption initiatives.
  • Provide daily operational support to commercial teams by resolving tool blockers, answering questions, and guiding proper workflow usage.
  • Assist in data cleansing, data uploads and data maintenance tasks to ensure data accuracy and integrity.
  • Collaborate with the Sales Operations & Effectiveness team to identify process bottlenecks and suggest improvements.
  • Collaborate with the IT team to troubleshoot and resolve Salesforce-related technical problems.
  • Stay up-to-date with Salesforce updates, releases, and new features.
  • Share insights and ideas for leveraging Salesforce to enhance sales effectiveness and efficiency
  • About you

  • Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Information Systems, or a related field
  • Familiarity with Salesforce is a strong plus
  • Strong analytical and problem-solving skills with the ability to work with large datasets
  • Detail-oriented with a strong sense of accountability and ownership
  • Excellent communication and interpersonal skills
  • Passionate about digital advertising, ad tech and sales operations
  • Ability to work independently and as part of a collaborative team