Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Ogilvy Health Talent Community

Ogilvyhealthuk · London, United Kingdom

About Ogilvy

Ogilvy, part of WPP, was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

Ogilvy Health UK is made up of healthcare communication specialists across the disciplines of medical education and communications; brain sciences; brand promotion; digital and social; strategic planning; public relations; and creative/design. We believe we are like no other: we blaze new trails; we encourage a culture of creativity and innovation; we challenge, and we change; and we recognise and reward our team. 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Don't see a current role that that matches your skills? Join our Talent Community to stay in touch for future roles that may be better aligned to your experience. 

About Ogilvy Health

We are the health division of Ogilvy – recognised as the World’s Most Creative Agency Network by WARC for the Fourth Consecutive Year.

Ogilvy Health is one of the largest global networks in healthcare communications and provides strategic, integrated communication solutions for our clients, including many of the biggest names in the pharmaceutical industry. We are made up of healthcare communication specialists across the disciplines of medical education and communications; brain sciences; brand promotion; digital and social; strategic planning; public relations and creative/design. We believe we are like no other: we blaze new trails; we encourage a culture of creativity and innovation; we challenge, and we change; and we recognise and reward our team

Employee Benefits

We have world class training programmes to support you throughout your career, from joining through to leadership level. The opportunity to work with an award winning, collaborative, innovative, fun team, with a passion for making health brands matter.

  • 25 days holiday plus your birthday off and a paid volunteering day - after 2 years service you can purchase up to an additional 5 days per year
  • Enhanced parental leave 
  • A generous pension scheme - you pay in 4% we pay 6%, following probation contributions are matched up to 10.5% (17.5% in total)
  • Choose from either Private Medical Cover (Bupa) OR Dental cover OR a monthly leisure allowance of £45 to spend on your health & wellbeing 
  • A fantastic Employee Assistance Programme provided by Telus which offers brilliant support, expert advice and specialist counselling
  • Help at Hand - quick free access to a remote GP, mental health support, physio or a medical 2nd opinion
  • Free 1-2-1 Coaching - online coaching for your professional or personal growth provided by Thrive Partners
  • A comprehensive L&D programme 

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.