Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Executive - USA

Novatize · United States

Novatize is a specialized eCommerce agency helping B2B and B2C brands drive measurable growth through strategy, experience design and technology execution.

As a certified Shopify Plus partner, we support manufacturers, distributors and retailers in modernizing their digital commerce operations. Novatize is expanding into the US and seeking a Sales Account Executive to lead this growth.


ROLE OVERVIEW

As Sales Account Executive – US Market, you will be a strategic growth driver for Novatize in the United States. You will own the full sales cycle for B2B eCommerce replatforming and migration projects on Shopify Plus, from initial market outreach through to signed services agreements. This is primarily a new-logo hunter role focused on net-new clients and strategic expansion within accounts you originate. Beyond revenue generation, you will play a central role in validating and refining Novatize’s go-to-market strategy in the US. You will help sharpen our industry focus, build a repeatable pipeline in our priority verticals and act as a senior ambassador for Novatize.

KEY RESPONSABILITIES

Business development & territory growth : 

  • Build and execute a territory plan aligned with US growth objectives.
  • Identify and prioritize B2B manufacturers and distributors ready to modernize their commerce stack.
  • Lead the full sales cycle: prospecting, discovery, solution alignment, proposals, negotiation and closing.
  • Develop multi‑threaded relationships with senior decision-makers.

Consultative Selling : 

  • Conduct pre-sales discovery and diagnostic conversations that explore client goals, operational constraints, technology landscape and success metrics. 
  • Co-create solution roadmaps with Novatize strategy, solution engineering and delivery teams, framing clear phases of work and business outcomes.
  • Prepare and present tailored proposals, scopes of work, commercial models and implementation timelines in collaboration with internal teams.
  • Negotiate commercial terms in partnership with the Novatize finance team, manage stakeholder expectations and remove friction throughout the decision and procurement process.
  • Transition new clients smoothly into delivery by aligning expectations, documenting critical context and remaining actively involved in early project stages.

Market development & Brand Presence : 

  • Act as a visible evangelist for B2B unified commerce, Shopify Plus and Novatize’s approach within the US industrial and distribution ecosystems.
  • Design and facilitate C-level and VP-level workshops to help prospects evaluate replatforming options, de-risk change and define a business case.
  • Collaborate with marketing on account-based campaigns, event strategy, content themes and vertical-specific messaging for targeted industries.
  • Participate in and speak at key industry conferences, regional events and association forums to build visibility and generate demand.

Internal collaboration and leadership : 

  • Work closely with Novatize’s leadership, strategy, solutions engineering and delivery teams to align sales opportunities with capacity, capabilities and long-term account plans. 
  • Represent the “voice of the customer” internally, influencing the prioritization of service offerings, accelerators and partnerships relevant to US industrial markets. 
  • Contribute to the continuous improvement of sales processes, tools, playbooks and reporting.

QUALIFICATIONS

  • 7+ years in B2B tech or digital services sales with quota-carrying responsibility.
  • Track record closing complex, multi‑stakeholder deals.
  • Experience selling to manufacturing, distribution or adjacent B2B sectors.
  • Familiarity with Shopify Plus or other commerce platforms.
  • Strong consultative selling, presentation and negotiation skills.
  • Proficiency with CRM tools (HubSpot, Salesforce, etc.).
  • Ability to travel regularly within the territory (estimated 25%) for on-site meetings, workshops and events.
  • Based in the US (East Coast or Central preferred).

Nice to have…

  • Experience working within or alongside digital agencies specializing in eCommerce, UX, development or performance marketing. 
  • Background selling into manufacturing, industrial distribution, or adjacent B2B sectors.
  • Previous involvement with industry associations, trade groups or thought-leadership communities in commerce or distribution.
  • Experience mentoring or leading junior sales resources. 

CONDITIONS AND WHAT WE OFFER

  • Permanent, full-time position with competitive base salary and performance-based variable compensation. 
  • Remote-first work environment with flexibility to organize your schedule around key client needs and time zones.
  • Access to a collaborative, senior team of strategists, architects, designers and developers specializing in complex commerce projects. 
  • Opportunities for professional growth as Novatize expands its presence in the US and deepens its specialization in B2B commerce on Shopify Plus.
  • Travel budget for in-person client meetings, industry events

We can't wait to meet you!