Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Enterprise Sales Director

Northbeam · Remote - USA

About Northbeam

Northbeam is building the world's most advanced marketing intelligence platform, providing top eCommerce brands a unified view of their business data through powerful attribution modeling and customizable dashboards. Our technology helps customers accurately track ad spend, understand the full customer journey, and drive profitable growth.

We're experiencing rapid growth, have strong product-market fit, and are looking for the right people to help us scale. This is a rare chance to make a meaningful impact at a fast-moving, high-growth company. At Northbeam, you'll join a team of driven, collaborative, and talented individuals who value personal growth and excellence. We'd love for you to be part of our journey.

We're a remote-friendly company with offices in San Francisco and Los Angeles.

About the Role

We are seeking a Senior to an Enterprise-level Account Executive that can manage an end-to-end sales cycle, including identifying new business opportunities, qualifying and developing business and technical value, cultivating relationships with key stakeholders, and closing deals to meet revenue targets. Deal cycles can range from 2 to 4 weeks for mid-market opportunities and 3 to 9 months for Enterprise Opportunities.

Your Impact

  • Own the end-to-end sales process from initial lead contact, to demo, discovery, navigating stakeholders and processes, and finally through agreement signing
  • Approach opportunities with curiosity and a desire to help their business succeed
  • Develop a strong pipeline via a combination of primarily inbound and select targeted outbound activities
  • Be the quarterback inside and out – manage the project with your customer and communicate with the various Northbeam groups to drive the opportunity
  • Appropriately qualify and determine customer fit and how to derive value from Northbeam’s product platform best 
  • Manage the relationship with the customer and create a sense of partnership, and become a trusted advisor
  • Keep an organized deal pipeline in the CRM, keep track of the required data, and log activity as if you were running a business unit
  • Be the ongoing main point of contact for various customer-facing communications from initial sales calls through customer success
  • Represent the client perspective in internal workflows; collaborate with marketing, product, and engineering teams – call out interesting elements and help derive sales insights
  • Actively participate in industry events to increase the market presence of Northbeam throughout the industry
  • Be a true team player – share success stories, best practices, and talk through challenges openly

What You Bring

  • 4+ years of experience in mid-market and/or Enterprise sales; emphasis on ability to navigate sales cycles with various business and technical stakeholders
  • Proven record of exceeding revenue targets and non-revenue-based goals
  • Excellent relationship-building skills, ability to become a trusted advisor
  • Experience in managing a large number of deals effectively and efficiently – this is a high-sales-velocity organization
  • Great objection handling and negotiation skills
  • Excellent analytical skills, understands how to leverage information for actionable insights
  • Familiarity with CRM systems and sales reporting tools
  • Intellectually curious and overall business savvy, can have a natural business-level conversation with our customers
  • Experience with marketing technology and/or media buying 
  • Early-stage startup experience wearing many hats and helping build team culture

All Northbeam sales positions have a base salary and an On-Target Earnings (OTE) range. The incentive structure consists of performance-based commissions aligned with individual quotas and overall company objectives.

#LI-Remote

Base Salary Range
$90,000—$150,000 USD
On-Target Earnings
$180,000—$300,000 USD

Actual compensation may vary based on experience, skills, and location.

In addition to your base salary, we offer an equity package, comprehensive healthcare benefits (medical, dental, and vision), and a 401(k) plan. Our team enjoys a flexible PTO policy, 12 company-paid holidays, and 12 weeks of paid parental leave. We also provide a $500 work-from-home stipend to support your remote setup.

Interview Process
The interview process varies by role but typically begins with a 30-minute interview with a Northbeam recruiter, followed by a video interview with the hiring manager. Next, candidates complete a role-specific video interview followed by video or onsite interviews with several team members. The final step is a video interview with our CEO/Co-founder. The entire interview process is usually 5-7 interviews total and requires around 5-8 hours of your time.

We accept applications on an ongoing basis.

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