Check Your Resume Before You Apply

Most employers use software (an ATS) to read and rank resumes. See your score and fix it. Free, no signup to check.

Nmcareers
Brand Campaign Manager
London, UK

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How it works

Key Takeaways

  • Automated hiring systems can screen or route resumes before human review; ResumeGeni treats ATS scoring as parser-readiness triage, not a hiring prediction (Harvard Business School & Accenture).
  • The most common ATS-readiness problems are missing keywords, incompatible formatting, incomplete fields, and incorrect file types
  • ResumeGeni scores parseability, structure, contact fields, content completeness, skills, and keyword signals, then explains the evidence behind the score

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then use that data in search, review, and matching workflows. Parsing gaps can make a qualified candidate harder to evaluate.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword signalsJob-specific terms, skills, certificationsKeyword overlap can affect recruiter search visibility and resume-review workflows
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence extraction means important fields may need manual review

What ResumeGeni Checks Before Keyword Matching

Keyword matching only helps after the resume can be read cleanly. ResumeGeni starts with parser-readiness signals before it evaluates wording, skills, and role fit.

  • Readable text: whether the uploaded file exposes selectable text instead of only a scanned image.
  • Standard resume structure: whether contact, summary, work experience, education, and skills sections are easy to identify.
  • Field extraction: whether names, email addresses, phone numbers, employers, titles, dates, degrees, and skills can be mapped into stable fields.
  • Format risk: whether tables, columns, text boxes, decorative icons, headers, footers, or unusual bullets could interrupt parsing.
  • Evidence quality: whether experience bullets include scope, tools, metrics, and outcomes rather than generic duty lists.
  • Keyword coverage: whether relevant tools, certifications, industry terms, and role-specific phrases appear naturally in the resume.

What Your ATS Score Means

The score is a diagnostic signal, not a hiring guarantee. A high score means ResumeGeni can extract and evaluate the resume with fewer warnings. A low score means the resume likely needs structural fixes before keyword tuning matters.

Score RangeReadBest Next Action
90-100Strong parser readiness with few visible gapsTailor keywords and achievements to the target role
75-89Generally readable, but some sections or evidence may be weakFix warnings, add measurable achievements, and tighten skills
60-74Important content may be missing, vague, or hard to mapRepair structure before rewriting bullets
Below 60Parsing or completeness issues are likely holding the resume backMove to a cleaner format and rebuild core sections first

What To Fix First

Start with problems that prevent a system or recruiter from reading the resume. Save small wording changes for after the structure is clean.

PriorityFixReason
1Use a text-based PDF, DOCX, or plain text resumeImage-only files and corrupted exports cannot be reliably parsed
2Use one column and standard headingsPredictable structure improves section and field detection
3Put contact information in the body, not only the headerSome parsers ignore header and footer regions
4Replace vague duties with quantified achievementsSpecific outcomes help both recruiter review and scoring evidence
5Mirror role language truthfullyRelevant keywords help search and review without keyword stuffing

How To Use the Score Without Overfitting

The best use of an ATS score is triage. Fix problems that make the resume hard to parse or hard to evaluate, then stop when the document is clear. Do not chase a perfect score by adding keywords you cannot defend in an interview or by turning every bullet into a list of tools.

Checker signalGood correctionCorrection to avoid
Low parse confidenceMove to a single-column layout, standard headings, and selectable text.Adding more keywords before the resume can be read cleanly.
Weak evidence bulletsRewrite duties into scope, action, tool, and measurable outcome.Inflating impact numbers or copying sample bullets that do not match your work.
Missing role termsAdd truthful tools, certifications, patient loads, stack details, or workflows from your experience.Keyword stuffing a skills section with technologies you have not used.
Thin company fitCompare the resume with the target role and company application guide before applying.Submitting the same generic version to every employer.

Methodology And Limits

ResumeGeni checks format, extraction, content completeness, and keyword signals from the uploaded resume. It does not certify that every employer ATS will parse the file the same way, and it does not predict whether a recruiter will interview you.

For the scoring rubric, privacy notes, and limitations, read the ATS Resume Checker Methodology. For the broader source map behind ResumeGeni guidance, use the research hub and dated research data dashboard. For application context, use the exact company application guide or role guide that matches the job.

What the Checker Can Diagnose

Treat the ATS resume checker as a document-readiness diagnostic, not a hiring prediction. A useful check should tell you whether the resume text can be extracted, whether the major sections are recognizable, whether contact fields are present, whether bullets contain evidence, and whether role language appears naturally enough for a reviewer to understand the match.

Diagnostic areaWhat ResumeGeni looks forBest correction
Text extractionSelectable text, readable file structure, and parser confidence.Use a text-based PDF, DOCX, or pasted text version before changing wording.
Section recognitionStandard headings for contact, summary, experience, education, skills, projects, and certifications.Rename creative headings to conventional resume sections and keep content in the document body.
Evidence qualityBullets with scope, action, tools, and measurable outcomes rather than generic duties.Rewrite the most recent role first, then work backward through older experience.
Role alignmentTruthful keywords, credentials, systems, technologies, and responsibilities that match the target role.Compare the resume with a role guide and a real posting before adding or removing terms.

Pair the Score With a Role Guide

An ATS score is the starting point. After the resume is readable, compare it with the role you are targeting so your skills, bullets, and keywords match the actual posting without keyword stuffing.

Resume pathUse this guide when the checker flagsBest next page
ClinicalMissing license, certification, patient-load, unit, EHR, or care-outcome evidenceRN resume guide
TechnicalThin stack detail, unclear shipped features, missing testing, deployment, or performance evidenceFull-stack developer resume guide or Android developer resume guide
PortfolioCase studies, client scope, shipped work, project outcomes, or collaboration signals are too vagueProduct designer resume guide or Freelancer resume guide
People operationsHRIS, compliance, hiring, retention, employee-relations, or policy examples are missingHuman resources manager resume guide

Where This Checker Fits in the Application Path

Use the checker as a diagnostic gate between drafting and applying. It is strongest when the next action is specific: fix parsing risks, rewrite vague bullets, add missing role evidence, or compare the resume against a real posting. It is weaker when treated as a hiring predictor or a substitute for role judgment.

Signal from the checkerBest next pageReason
Formatting or parsing warningsATS compatibility methodologyReview the scoring categories and limits before changing the file structure.
Weak or generic experience bulletsResume guides by job titleFind role-specific examples and replace duties with evidence, scope, and outcomes.
Missing tools, systems, or certificationsSkills guides by job titleCheck which skills belong in the resume and which should appear only when truthful.
Company-specific application concernsCompany application guidesCompare employer context, ATS signals, and open-role language before final tailoring.

Sources Used For This Checker

ResumeGeni's checker combines product analysis with public resume-writing, occupational, and structured-data references. These sources inform parser-readiness guidance; they do not certify that any employer or ATS vendor will score a resume the same way.

Frequently Asked Questions

Is ResumeGeni free?
Yes. ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is parsed into structured fields such as contact information, experience, education, and skills. The score reflects how cleanly ResumeGeni can extract those fields plus format, content, and keyword signals.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

Preferred ATS Checker Resource Spine

Built by ResumeGeni. Methodology, sources, and limitations are documented above. Last updated .

Brand Campaign Manager

Nmcareers · London, UK

Who We Are:

At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family.

Position Overview:

We are seeking a Manager, Brand Campaign to join our expanding Brand Central business unit. We are looking for a tenacious and proactive manager focused on delivering Brand campaigns across Paid Brand Media across an ever evolving gaming portfolio whilst supporting co-promotional partnerships - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong media expertise, capable of driving brand equity and player growth through integrated, creative, and measurable campaigns in a fast-paced environment.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

 

What You'll Do: 

Brand Media Strategy & Vision (Primary Focus)

  • Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
  • Collaborate with UA leadership to ensure brand media efforts complement and support lower-funnel performance initiatives.
  • Support Consumer Insights initiatives, including testing frameworks, brief development, and content delivery.
  • Identify opportunities to evolve brand storytelling and media approaches across platforms and markets.

Brand Media Campaign Execution & Cross-Functional Collaboration

  • Own end-to-end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post-campaign reporting.
  • Lead day-to-day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.).
  • Collaborate closely with Brand Studio, UA, Influencer, Creative, Product Marketing, and Live Ops teams to ensure cohesive execution.
  • Serve as day-to-day point of contact with Business Operations for POs, NDAs, and key legal workflows (e.g., new agency onboarding).
  • Ensure all media activity aligns with brand positioning, creative standards, and player experience expectations.

Brand Promotional Activations Support (Secondary Focus)

  • Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
  • Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
  • Contribute to ideation and execution of new activation or integration opportunities across the portfolio.

Agency & Partner Management

  • Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
  • Build and maintain strong relationships with agencies and platform partners.
  • Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.

Measurement, Reporting & Impact

  • Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results.
  • Partner with Marketing Analytics to ensure tracking readiness (e.g., brand lift studies, in-game surveys, tracking tools).
  • Deliver post-campaign reporting with actionable insights and recommendations to inform future brand investments.

Knowledge Sharing & Team Contribution

  • Support Leads with internal quarterly updates across the Brand Central division.
  • Contribute to the development of a monthly industry news and trends newsletter.
  • Proactively surface relevant industry changes, platform updates, and emerging marketing trends.

 

What You Bring: 

  • 5+ years of experience in general Brand Management or Integrated Marketing
  • Proven experience leading high-impact brand media campaigns, ideally within gaming, entertainment, or consumer tech
  • Strong understanding of upper- and mid-funnel marketing and how it supports performance outcomes
  • Experience collaborating with agencies, platform partners, and cross-functional teams
  • Familiarity with co-marketing partnerships and influencer marketing, or a strong willingness to expand in these areas
  • Understanding of mobile gaming audiences and free-to-play business models
  • Entrepreneurial mindset with comfort operating in ambiguity
  • Excellent communication, presentation (slide decks), and project management skills

 

Bonus Points: 

  • Experience in mobile gaming, apps, or entertainment
  • Experience supporting influencer-led or creator-based partnerships
  • Exposure to global campaigns across multiple regions

 

What We Offer You: 

  • Competitive salary and discretionary annual bonus scheme
  • 26 days holiday, plus bank holidays & 2 paid personal days
  • 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
  • Pension plan, with a double matching employer contribution 
  • Private medical & dental insurance and healthcare cash plan
  • Life insurance, personal accident insurance and income protection
  • Mental health and neurodiversity support programs
  • Company Employee Stock Purchase Plan (eligibility criteria applies)
  • Fitness reimbursement plan, worth £600 per annum
  • Flexible working hours
  • Weekly happy hours, seasonal parties and monthly social events
  • Annual rail season ticket advance and cycle to work scheme

 

#LI-Hybrid

#LI-NH3

 

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).