Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Retail Associate II

Nike · Lisbon, Portugal

Converse Sales Associate –
Become part of the Converse Team


Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Without you, we’d just be collectors of our own stuff.

Business equals selling stuff. That’s the basic model. The more complex awesome model is creating stuff that people identify with and then you figuring out how to get it to them. We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.

As a Sales Associate you will be responsible for driving the selling efforts and customer relationships in Converse stores through excelling in customer service and selling techniques, while supporting merchandising and product flow. We’re Looking for someone who:

SERVES OUR CONSUMER: Friendly, team player, cares for customers & wants to deliver the best experience.

IS THE BEST OF THE BEST: Coachable, goal and career-oriented, and a learner who is innovative & influential to others.

PLAYS BY THE RULES: Professional who shows up each day with a high level of integrity and reliability, is task-focused & does the right thing.

STRIVES TO WIN: Brand advocate who brings passion, energy, drive & positivity into customer interactions in an authentic way.

Responsibilities:

  • Create a fun, energetic environment for our customers

  • Consistently perform to operational and merchandising standards

  • Partner with teammates on tasks, processes, merchandising and product flow opportunities

  • Ensure basic understanding of footwear, apparel and accessories

  • Support superior standards around store cleanliness and store safety

  • Acts in accordance with store policies and procedures at all times.

  • Maintain consistent attendance in accordance with Converse Attendance Expectations and Retail Conduct Expectations.
     

Qualifications:
 

  • 1-2 years of customer service and/or retail experience preferred 

  • Must be able to perform all retail floor functions including standing for extended periods, climb ladders, stock/retrieve/ merchandise, and unload shipments

  • Ability to effectively communicate with employees and customers

  • Able to accomplish multiple tasks in a fast-paced environment

  • Able to work effectively with others in a team-oriented environment and provide excellent customer service

  • Must perform basic retail math and have basic computer skills.

  •  Flexible with scheduling and available to work retail hours, which may include day, evening, weekends, and/or holidays, based on department and store/company needs.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment, and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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