Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Demand Director

Nexxen · Singapore

Who is Nexxen?
Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core.

Why join the Nexxen team?
With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego.

Important Notice from Nexxen: Your Safety Matters

At Nexxen, we care about the well-being of our current and future employees. We are aware of the growing number of online scams and fraudulent job postings, and we urge all job seekers to remain vigilant. Please be advised that Nexxen will never request payment (whether in cash, cryptocurrency, or any other form) as a condition of employment, offer positions that require you to invest in vague or dubious financial schemes, or promote roles that resemble get-rich-quick opportunities. If you receive a suspicious message claiming to be from Nexxen or encounter a questionable job posting associated with our name, please contact us at [email protected] to verify its legitimacy. Your trust is important to us. Stay safe and informed.

Nexxen Fraud Alert and Notice: Protect Yourself from Impersonation and Fraudulent Activity

Nexxen is seeking a commercially driven, Business Development Demand Director to join our Singapore Office. This is a hybrid role blending business development and partnerships with a clear focus on driving incremental spend from DSPs and their buyers through incentives, deals, open auction SPO, and other methods.

You will be responsible for uncovering new opportunities, structuring and closing deals, and expanding Nexxen’s footprint across both established and emerging DSP partners. Including Amazon, The Trade Desk, DV360, StackAdapt, Viant, and many others. This is not a typical agency sales role: you’ll be selling into DSP organizations, and approaching their buyers/seats. Success depends on deep ecosystem knowledge, commercial creativity, and relentless focus on revenue growth.

Our team follows a hybrid schedule, working in the office three days a week and remotely for the rest.

Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are:

What You’ll Do:

  • Drive DSP revenue growth by owning and expanding revenue of DSP accounts through working with individual seats who use the DSP.

  • Hunt and close new opportunities by identifying underutilized seats, emerging DSPs, and new commercial relationships.

  • Structure and negotiate deals that unlock incremental spend, including incentive programs, SPO initiatives, curated PMPs, and open auction opportunities.

  • Develop growth strategies for each DSP partner, combining commercial plans, incentives, and sales motions to maximize Nexxen’s share of wallet.

  • Build strong relationships with decision-makers at DSPs, including account managers, traders, sales leaders, and platform ops teams.

  • Collaborate cross-functionally with Product, Operations, and Marketing to deliver the right solutions and accelerate new initiatives for DSP partners.

  • Advocate for your partners internally by surfacing feedback that drives product roadmap and go-to-market strategy.

  • Track and analyze performance across deals and campaigns, turning insights into clear growth recommendations for DSPs and internal stakeholders.

What You’ll Bring:

  • 8+ years in programmatic advertising with experience driving revenue at DSPs, SSPs, or related platforms.

  • Proven track record of closing deals, hitting revenue goals, and growing DSP partnerships.

  • Deep understanding of CTV, PMPs, open auction, and SPO dynamics.

  • Strong commercial instincts with the ability to structure incentives and creative deal terms.

  • Excellent communication skills with comfort selling to commercial stakeholders and working with technical teams. Analytical, data-driven mindset with the ability to spot growth opportunities and convert them into revenue

At Nexxen, we value our differences, varied experiences, and collective contribution. We know that not everyone takes the same career path, so if you don’t match this job description perfectly, don’t worry! We would rather see your application than risk missing out on your potential to make an impact.

For information about how we handle your personal information please view our Applicant and Candidate Privacy Notice