Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Marketing Designer

Nascompany · Singapore

At Nas.io, we’re building the future of online business. Our AI-powered platform helps solopreneurs and professionals transform ideas into thriving digital products—fast, simple, and low-cost. With Nas.io, anyone can go from concept to creation: launch a product, find their first customers, and generate their first revenue online in minutes.
 Founded by the team behind Nas Daily, whose content reaches over 500 million people every month, we are a global team of 100 people serving users around the world, united by one mission: to make starting and scaling an online business easier than ever before.

Position Overview

Marketing Designer – NAS.io - Remote

We’re looking for a creative, fast-moving Marketing Designer who deeply understands marketing, copywriting, and micro-copy - and knows how to translate strategy into clear, compelling visual assets.

What you’ll do:

  • Design banners, brochures, presentations, landing pages, and other marketing materials.

  • Write strong copy and micro-copy that drives action and speaks directly to our audience.

  • Collaborate closely with the Marketing, Performance, and Product teams to ensure consistent, high-quality communication.

  • Understand funnels, user journeys, and conversion optimization - and reflect that in precise design execution.

  • Take high-level briefs and independently turn them into polished, effective deliverables.

Requirements:

  • 3–5 years of experience in marketing/early-stage startups.

  • Excellent copywriting skills in English (and ideally Spanish).

  • Full proficiency in design tools (Figma/Adobe).

  • Strong grasp of branding, storytelling, and visual communication.

  • Curiosity, speed, and the ability to manage multiple projects at once.