Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Shopify Developer/ Customer Engineer

Narvar · Remote - Canada

Narvar is Growing! We are hiring a Customer Engineer - Shopify SME who loves helping people, solving problems, and wants to play a major role in the success of our customers. You have a strong technical aptitude, extensive customer-facing experience, and are comfortable in a fast-paced working environment.

The Role

As Narvar continues to dominate the post-purchase space, we are seeing a massive shift in the retail landscape: Many of our customers are already using or moving to Shopify  or Shopify Plus. To support this evolution, we are hiring a Customer Engineer specializing in the Shopify ecosystem.

While our core CE team handles our broader product suite, you will coming in an join us as one of our "Shopify Gurus" You will own the technical success of brands migrating to or scaling on Shopify, ensuring Narvar integrates seamlessly with their storefronts, checkout logic, and back-office apps. You aren't just a generalist; you are the person who understands the nuances and the complexities of the Shopify ecosystem. You’ll be the bridge that ensures Narvar’s products and post-purchase magic are implemented seamlessly within the customers Shopify environment.

Day-to-Day Responsibilities

  • Shopify Integration implementation: Lead the technical implementation for customers using Shopify, ensuring Narvar’s tracking, returns, and communications modules are set up and working with the Shopify backend.
  • Migration Lead: Act as the primary technical point of contact for brands migrating from legacy OMS/platforms (like Magento or Salesforce) to Shopify, ensuring zero data loss and a seamless end user experience in the post-purchase experience.
  • App & Ecosystem Management: Navigate and configure the "connective tissue" between Shopify and Narvar, including managing Shopify webhooks, Metafields, and third-party app interactions (e.g., Klaviyo, Gorgias, or ERP connectors). Learn how Narvar and Shopify work together
  • Custom Solution Development: Write and deploy custom scripts or use Shopify Flow to solve unique business logic requirements that standard "out-of-the-box" integrations can’t handle.
  • Advanced Troubleshooting: Serve as an expert for Shopify-specific issues—debugging API authentication errors, Liquid code snippets on the storefront, or order fulfillment data mismatches.
  • Internal Subject Matter Expert: Educate the broader Customer Engineering and Product teams on Shopify’s roadmap and API changes, ensuring Narvar’s internal tools stay ahead of platform updates.
  • Technical Documentation: Create "Gold Standard" integration guides for Shopify setups, ensuring that custom workflows are documented for long-term health and internal supportability.

What We’re Looking For

  • 3-5+ years of experience in technical implementation or integration engineering.
  • Postman/API specialist: Proficiency with api’s and json as well as tools like postman
  • Web Tech: Strong foundations in JavaScript, APIs (REST/SOAP), and webhooks.

E-commerce: Familiarity with the "order lifecycle"—NetSuite, Brightpearl, Manhattan, or similar OMS/ERP platforms is highly preferred.

Why Narvar?

We're on a mission to simplify the everyday lives of consumers. Post-purchase is a critical phase of the customer journey. That's why we created Narvar - a platform focused on driving customer loyalty through seamless post-purchase experiences that allow retailers to retain, engage, and delight customers. If you've ever bought something online, there's a good chance you've used our platform!

From the hottest new direct-to-consumer companies to retail’s most renowned brands, Narvar works with GameStop, Neiman Marcus, Sonos, Nike, and 1400+ other brands. With hubs in San Francisco, London, and Bangalore, we've served over 125 million consumers worldwide across 10+ billion interactions, 38 countries, and 55 languages.

Pioneering the post-purchase movement means navigating into the unknown. Our team thrives on this sense of adventure while nurturing a mindset of innovation. We're a home for big hearts and we leave our egos at the door. We work hard but we always make time to celebrate professional wins, baby showers, birthday parties, and everything in between.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LI-Remote

Below is the estimated annual salary for this position and does not include the other components that make up a Narvar offer including: annual bonus, equity, and benefits.
The range reflects the minimum and maximum target for new hire salaries for the position across the US. Within the range, individual compensation packages are based on factors unique to each candidate, including but not limited to, skill set, education and certifications, and work location. 
Narvar Pay Range
$105,000—$120,000 CAD

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