Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Manager

Motorola Solutions · Melbourne, Australia

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.


Department Overview

The International Enterprise Solutions Sales Team drives sales of the Motorola Solutions’ latest technology throughout the EMEA region, through effective customer engagement including meetings, presentations, customer webinars and demonstrations. The team provides domain expertise to the sales teams for all Motorola Solutions’ Enterprise Portfolio with the key responsibility of driving growth through new end customer engagement..

We’re seeking a highly motivated & skilled Business Development Executive to join our Enterprise Solutions Sales Team at Motorola Solutions. With a focus on Theatro, the successful candidate will focus on developing net new direct mid to large enterprise accounts in the retail vertical (as well as others), in addition to serving as the high level sales contact for current accounts.


Job Description

The objective of this role is to identify and evaluate potential sales leads for the Theatro product line. Effectively communicate the proposition and foster relationships with new and existing customers - working with channel partners and end users alike. You will need to build a deep understanding of our products and eco system and present them effectively while planning and executing sales strategies to achieve our business revenue targets.

Key Responsibilities:

  • Business Development: This is first and foremost a hunter role. The primary focus is new account acquisition which includes but is not limited to cold-calling, securing pilots, contract negotiation and closure.

  • Strategic Account Management: Develop and execute overall account strategy for key accounts, aligning with the Expansion Technology Team team for day to day account management.

  • Cross-Functional Collaboration: Work closely with internal teams, including presales engineers, marketing, product management, sales operations, and order/credit management, as well as channel teams and partners to drive new account acquisitions.

  • Forecasting & Pipeline Management: Provide accurate sales forecasts on a weekly, monthly, and quarterly basis. Monitor and maintain a healthy pipeline to ensure predictable and sustainable growth. Achieve monthly/ quarterly sales targets.

  • Customer Engagement: Working closely with key decision-makers in customer organizations, as well as conducting joint sales calls with resellers and distributors to drive end-user demand. Represent the company at industry events, meetings and conferences.

  • Market Awareness: Stay informed about competitive dynamics and emerging technology trends that could impact Motorola Solutions.

  • CRM Excellence: Ensure accurate and up-to-date customer intelligence and reporting within Motorola’s CRM system.

  • Revenue Target Execution: Leverage promotions, incentives, and marketing programs to achieve quarterly revenue targets while driving customer adoption of Motorola Solutions’ portfolio.


Basic Requirements

  • Retail experience is preferrable.

  • Strong communication & interpersonal skills: Fluent in English with an ability to build rapport, present ideas effectively, and negotiate effectively.

  • Business acumen & strategic thinking: Understanding of business principles, market dynamics, and strategic planning. Strong understanding of distribution channels, reseller ecosystems, and indirect sales models as well as Direct Sales experience.

  • Sales & negotiation skills: Experience in sales, lead generation, and negotiation.

  • Market Research and Analysis Skills: Ability to conduct market research, analyze data, and identify opportunities.

  • Relationship Management Skills: Demonstrated ability to build and maintain relationships with C-level executives, distributors, and partners.

  • Problem-Solving and Analytical Skills: Ability to identify problems, analyze situations, and develop solutions.

  • Industry Knowledge: Familiarity with the industry in which Theatro operates - experience in technology, communications, and AI.

  • Experience using Google Suite applications.

  • Bachelor's degree in business administration, marketing, sales or a related field or equivalent experience.

  • Experience in sales, marketing or business development roles.

In return for your expertise, we’ll support you in this new challenge with coaching and development every step of the way. Also, to reward your hard work you’ll get:

  • Competitive salary and bonus schemes.

  • Two weeks additional pay per year (holiday bonus).

  • 25 days holiday entitlement + bank holidays. 

  • Attractive defined contribution pension scheme.

  • Employee stock purchase plan.

  • Life assurance.

  • Enhanced maternity and paternity pay.

  • Career development support and wide ranging learning opportunities.

  • Employee health and wellbeing support EAP, wellbeing guidance etc.

  • Carbon neutral initiatives/goals.

  • Corporate social responsibility initiatives including support for volunteering days.

  • Well known companies discount scheme.


Travel Requirements

Over 50%


Relocation Provided

None


Position Type

Experienced

Referral Payment Plan

Yes

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.