Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Excellence Manager(Ads)

Microsoft · China, Beijing, Beijing

MSFT-200023715
Overview

Microsoft Advertising (MSA) empowers the largest advertisers around the world to reach their maximum potential through our omni-channel, multi-format, global platforms.

 

We are seeking a Sales Excellence Manager who is passionate about combining strategic planning, analytical acumen, and tactical execution to maximize the effectiveness of our Advertising Sales team.

 

In this role, you will be a trusted advisor to the Regional Vice President of Sales and other Sales Directors. You will need to understand all aspects of their business, including the industry and competitive landscape in their verticals, the playbook for winning market and mindshare, and the resources needed to drive this plan. This role enables Sales with programs, tools, processes, and insights as a competitive differentiator and driver of growth. This opportunity will allow you to balance leading, doing, and influencing, in close partnership with a matrixed partner set. This is a unique position from which to drive thought-leadership, strategy, connection, and executional excellence to our key stakeholders. Sales Excellence Managers are adaptive, balance big-picture thinking with a keen eye for details, are energized by inclusive collaboration, and continually raise the bar with world-class operational excellence.

 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.



Responsibilities

· Business Partnership and Enablement

o Drives sales growth through business and portfolio planning. Analyzes the market outlook and leverages business insights that benchmark performance and makes suggestions on current and future actions based on key drivers, opportunities, and/or risks. Supports the integration, alignment, and execution on the actions defined in plans.

· Enables Sales Motion Strategy

o Enables sales teams to execute strategies for opportunity management (e.g., up-sell, cross-sell, renewal, recapture). Contributes to operationalizing prioritized sales plans and industry solutions. Identifies opportunities to generate new business and accelerate the closing of existing opportunities.

· Sales Coaching for Growth and Success

o Coaches and builds relationships with sales team on executing key priorities. Engages sales managers to become more effective coaches to front-line sellers. Helps sales team achieve increased individual and team knowledge, sales capability, and collaborative selling efforts. Also contributes to optimizing sales team processes and utilization of sales tools and reporting.

· Leverages Insights & Reporting

o Contributes to analytics on key revenue drivers (e.g., by vertical/product/geo). Leverages reporting and analytical capabilities to generate data-based insights and enable visibility into revenue and forecast for sellers, sales managers, leaders, and partners.

· Driving Sales Process Discipline

o Instills process discipline, consistency, adherence to standards and excellence in execution, and shares best practices within their team. Holds sales managers accountable for account plan quality, completeness, and pipeline health.

· Extending Executive Capacity

o Represents as an internal advocate and an extension of Sales leadership. Advises on and contributes to various aspects of business management (e.g., employee engagement, resource allocation, change management, building high-performing teams) in collaboration with leadership and cross-functional teams.



Qualifications

Required/Minimum Qualifications (RQs/MQs)

· 8+ years’ experience in sales, sales operations/management, account management, program management, business development, marketing, consulting, or a related field

o OR equivalent experience.

· 7+ years of experience using data to drive business outcomes or inform business decisions.

· 7+ years of experience managing relationships with stakeholders, clients, and/or customers.

· Proficient English and Chinese language skills

 

Additional or Preferred Qualifications (PQs)

· Bachelor's Degree in a related field.

· Strong understanding of the online advertising ecosystem.

· 9+ years managing programs across a matrixed stakeholder set, including planning, managing timelines, tracking progress, and change management experience.

· 7+ years of experience with data-based storytelling that has impacted organizational strategy.

· 7+ years of experience in strategic business planning, including market analysis, resource modeling, and service level definition.

· 6+ years of experience developing incentive or performance acceleration programs with measurable uplift in key metrics.

· 5+ years of digital marketing experience

· Proficient SQL, Excel, PowerPoint, PBI, Databricks and other data analysis tools


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.




Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.