Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

OneRail

Marketing Specialist

Department: Marketing
Reports to: SVP Marketing
Location: On-site
FLSA Status: Exempt

Overview

We are seeking a results-driven Marketing Specialist (3–5 years experience) with strong expertise in social media strategy, execution, and performance optimization. This role will own the development and management of organic and paid social campaigns that drive brand awareness, engagement, and pipeline growth, while ensuring alignment with broader marketing and revenue goals. In addition to social media ownership, this individual will serve as a key project manager for marketing initiatives—using Monday.com as the primary project management platform to coordinate timelines, track deliverables, manage cross-functional collaboration, and ensure campaigns launch on schedule. The ideal candidate is both creative and operationally strong, capable of balancing content strategy and analytics with structured workflow management in a fast-paced environment.

Responsibilities

• Develop and execute integrated social media strategies aligned with brand, engagement, and pipeline growth objectives
• Own organic and paid social campaigns end-to-end across platforms (LinkedIn, Meta, X, etc.)
• Create and manage the social content calendar, including copywriting, publishing, and community engagement
• Monitor, analyze, and report on campaign performance; optimize based on data insights
• Manage paid social budgets, targeting strategy, A/B testing, and performance improvements
• Lead marketing project management workflows using Monday.com to track timelines, deliverables, and cross-functional dependencies
• Coordinate with sales, product marketing, leadership, and external partners to ensure campaign alignment and on-time execution
• Maintain brand voice and messaging consistency across all social channels
• Monitor industry trends and competitive activity to inform content and growth strategies

Qualifications

• 3–5 years of relevant experience in marketing with strong ownership of social media strategy and execution
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• Proven experience managing organic and paid social campaigns with measurable results
• Proficiency with social media platforms and analytics tools (LinkedIn Campaign Manager, Meta Ads Manager, etc.)
• Experience using project management platforms such as Monday.com (or similar tools like Asana, ClickUp, Trello)
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Experience in B2B, SaaS, logistics, or enterprise environments
• Experience supporting revenue-driven or pipeline-focused marketing teams
• Certifications in LinkedIn Marketing, Meta Blueprint, Google Analytics, or HubSpot
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
• Familiarity with content design or video tools (Canva, Adobe Creative Suite, CapCut, etc.)
• Experience working cross-functionally with sales and executive leadership teams
• Understanding of campaign attribution and full-funnel marketing strategy
Work Location

Hybrid - On-site

This position is based at OneRail’s headquarters in Orlando, FL (ZIP 32819).

Compensation Band 5: Min: $75,000  Q2: $84,000 Mid: $93,000 Q3: $103,000 Max: $112,000
Company Target: $75,000 - $100,000

About OneRail

OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 98% on-time delivery rate. By optimizing fulfillment processes, reducing costs and improving order accuracy with store-shelf-to-doorstep visibility, OneRail is committed to empowering clients and improving the customer experience.

OneRail was named to the Deloitte Technology Fast 500™ two years in a row, was ranked 19th in the 2025 FreightTech 25, named for the fifth year in a row to the FreightTech 100, was honored as one of Inc. magazine’s Best Workplaces 2023, was listed on Forbes’ lists of America’s Best Startup Employers for the last three years, was named to the Inc. 5000 two years in a row and was selected as the Last Mile Company of the Year for the 2024 SupplyTech Breakthrough Awards. To learn more about OneRail, visit OneRail.com.

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